Guest posts

Key Features To Look For In Leading Marketplace Software

Taking advantage of rapid eCommerce growth could be one of your best selections yet. To get started, you may either use a web developer’s services to set up your eCommerce site from scratch or use pre-existing software to help you save time and money. 

Using pre-built online marketplace software greatly lowers the costs and obstacles to entry and provides a scalable and uniform platform with numerous growth prospects.

We have provided some aspects for you to explore to guarantee that you purchase the correct software for your business. Let’s consider the most important elements when selecting online marketplace software.

#1 SEO-Friendliness


It is critical for eCommerce marketplaces to be SEO-friendly because ranking high n search engine resultis can be extremely useful. Every marketplace owner needs their clientele to find them when they are looking for similar products or services in addition to theirs. 

When looking for an SEO-friendly platform, some of the most significant elements to consider are:

  • The possibility to include a blog.
  • The ability to use a custom domain name.
  • The option for customers to provide reviews.

#2 Scalability

Every business owner hopes their company will grow, but no one knows how much that growth will be. To facilitate this growth and ensure your online presence is robust, SEO link building in a relevant way is essential. 

However, seeking an organization that will expand alongside your company is vital. When you start, you don’t want to pay for features and storage you won’t use. 

You’d like to be ready to fulfill customer demand as your business grows. Choose a platform that allows you to adapt to the size of your business without demanding extravagant costs.

#3 Customer Support

Before deciding on an eCommerce website, consider the amount of customer support it provides. When operating a shop, you may require support at any time. To some extent, tutorials can help you. A question that goes beyond that, however, requires the assistance of a person. 

Customer assistance on mobile and web should be available round the clock, twenty-four hours a day, seven days a week, through email, phone, and chat. This would make running the internet store easier for you.

Through careful assessment and planning, you might realize that you don’t need in-house support and that outsourcing is the best approach. Time and cost-wise, outsourcing customer service could be the best solution for your business.

#4 Mobile Friendliness


Are you aware that the 60% of all searches the most searches result in mobile phone buying things? 

As a result, it is critical to look for platforms that allow clients to easily browse your e-commerce site and make purchases using their mobile phones or tablets. 

Failure to develop a mobile-friendly online store may result in a considerable loss of clients who purchase on their mobile devices.Hiring a dedicated development team with expertise in mobile app and website development can be a strategic move to ensure your online store is optimized for mobile devices, improving user experience and increasing sales. Try using a talent acquisition software to streamline your hiring process.

#5 An AI chatbot

A chatbot driven by artificial intelligence can help organizations with several tasks. A AI chatbot, for example, can immediately answer frequently asked inquiries, offer the needed information, create ads and route complex situations to specific specialists or departments.

According to the workload, interaction with human professionals may take up to or even more than an hour and a half. Conversely, chatbots  typically respond in seconds and provide customer service 24 hours a day, seven days a week.

Many businesses now incorporate marketplace features to gain a competitive advantage, engage their audience, and increase sales. Well-known marketplaces such as eBay, Alibaba, and Uber have already utilized conversational software.

In terms of practical examples, Alibaba developed AliMe, an AI bot that automates the processing of incoming questions.

#6 Integrations

When researching eCommerce software, it is critical to look at how well it integrates with third-party application programming interfaces (APIs). This includes integrations for SMS lead generation tools, which can be a powerful way to engage potential customers and drive sales. A programmable software platform allows for quick and easy integration of third-party solutions to improve the platform’s capabilities. The business model of your eCommerce business will determine the essential APIs for the marketplace. 

Here are some of the most popular plugins to look for:

  • Accounting plugins that help you handle your sales, duties, revenues, and profits.
  • Email marketing solutions can help you keep your customers interested and informed.
  • Push notifications to keep your visitors coming back to your site.
  • A platform for rewarding consumer loyalty.
  • Apps that help with product shipment.

#7 Review, rating, and testimonial

Buyers have become accustomed to reading reviews and testimonials and having an eye on ratings. People are eager to learn the thoughts of others who have already benefited from a service or purchased a product. 

The review area is one of the most important elements of a marketplace because it influences a lot of purchase activity. Other people’s opinions have a big impact on making choices and sales.

To further enhance the review section’s effectiveness, consider incorporating QR codes. These versatile tools can seamlessly direct users to external review platforms, providing an even more comprehensive overview of customer feedback. With the help of a reliable QR code generator, you can effortlessly integrate QR codes into your marketplace’s design. This multifaceted approach demonstrates your commitment to transparency and provides a more holistic perspective on customer experiences.

#8 Pricing

Quality does not always have to be pricey. Depending on the company’s business model and the technology suppliers’ target audience, the platform’s quality vs the price range differs across the industry. 

According to the marketplace supplier’s go-to-market model, your price may contain substantial profit margins from sales and B2C marketing, while the platform may not meet your demands. 

Check for product-focused organizations always investing in their marketplace technology, adding new functionalities and features, and enhancing user experience to obtain the most value for money. 

The correct platform will give you a solid foundation to develop a profitable and scalable marketplace.

#9 Easy Custom Search & Navigation

A large number of products are available to customers in an online marketplace. You need to categorize the products into distinct categories. So that customers may rapidly reach their desired sector and find the proper goods. 

You can implement a smart search tool on your site as the owner. As a result, customers can search for their products from there. Don’t make the procedure too confusing, long, or tough to comprehend.

#10 Vendor Experience and Expertise

Ensure that the vendor has the appropriate experience and technical skills to match the needs and complexities of your organization. It is also critical to confirm their knowledge and experience with your industry. 

Set aside time to investigate case studies, client reviews, and newsgroups to see if the vendor can manage your eCommerce business.

A top-tier vendor seamlessly integrates with key business tools. Especially with software like QuickBooks, they should efficiently handle functionalities, including QuickBooks journal entry, for smooth financial operations. Such integration showcases a vendor’s dedication to improving your business processes.

#11 Comprehensive Product Management

To help vendors and consumers achieve their goals more easily, offering good product management functionalities such as advanced search capabilities should be a major concern. 

A comprehensive and multi-dimensional product library is essential for any eCommerce company or marketplace. Customers can navigate hundreds or even thousands of items using advanced marketplace-specific catalog capabilities.

It is also critical to guarantee that vendors on your marketplace can quickly and easily generate new product catalogs. Check that your vendors include detailed information such as photos, availability, variations, delivery details, etc.

#12 Social Media Sharing


Without question, social media connectivity is a function that is desperately needed in a marketplace platform. It improves online engagement about business and its presence on social media, which is ideal for building a business as a brand. 

Whether it’s a Facebook share button, a Twitter tweet, Snapchat tales, or Instagram’s Shoppable Instagram feed, these social actions generate awareness for your company and leave an indelible impression on the online audience. Descriptions, photos, availability, variations, delivery details, and more are all available.

With the increasing importance of engaging content and regular updates, it can be a daunting task for entrepreneurs and small business owners who are already stretched thin. That’s where hiring an Instagram manager comes into play. These professionals are well-equipped to handle the intricacies of social media management and managing multiple Instagram accounts, ensuring that your brand remains active and relevant.

#13 Easy Signup

A consumer’s first engagement with a marketplace platform occurs when they sign up. Social logins should be supported for quick platform access. The signup process should be simple and easy to use so users can utilize the site. 

A long signup process is not only time-consuming, but it also reduces conversion rates, which is important for any e-commerce site these days. A really good real-world example of this is StudyCrumb’s presentation writing service sign-up process

According to industry standards, a customer’s onboarding experience should offer two or three possibilities, and the process should be profitable enough to attract additional customers over time.

#14 Technical Support

The process of developing and launching an online marketplace website should be simple. It’s important to note that most free third-party network plugins don’t provide any further technical support, so you should be picky about the resources you start with when establishing a marketplace. If you also plan to launch a mobile application for your eCommerce business, opting for a cross-platform development approach is a winning solution. At this stage, choosing the right technology, Flutter or React Native, is essential.

In addition to the degree of service, other key indications include the depth in which the marketplace has been updated and enhanced.

It is also critical to consider the type of help available. Some firms exclusively offer assistance via email as well as live chat. 

Naturally, your service package will determine the level of support you can expect. On bigger networks, self-service help is also offered through FAQs and tutorials. 

If your customers cannot visit your website or place an order, the company will experience a decrease in sales. 

A critical aspect of selecting your e-commerce platform is ensuring you get the service you require when you require it.

#15 Inventory Management

The eCommerce website needs to be ready to function with the goods and services that you already have. If you wish to display an endless number of things, you’ll need a robust eCommerce platform. 

Furthermore, if your eCommerce site allows you to quickly and easily import data from a third-party platform or marketplace, managing your product catalogue will be easier than ever. Select an eCommerce platform that makes managing the product catalogue fast and easy.

#16 Security

The fundamental need is for the security of customers’ and vendors’ information, which is why “SSL authentications” and “PCI compliance” must be comprehensive. 

PCI Security Standards impose requirements on any sites that store personal information that is considered sensitive. 

SSL certificates are also used when establishing a secure connection between the marketplace platform and the server.

For modern-day online businesses that have buyer payment information, security has become a major concern for all online firms, which is why the General Data Protection Regulation for all customers was introduced. 

Individual information is at risk of being misused. Thus, customers and vendors will be hesitant to join a marketplace platform that lacks security.

Characteristics of a Business-to-Business Marketplace

The B2B eCommerce merchants who use your site want the procedure to be as simple as possible, but they also want their listings to be thorough enough so that their consumers are able to easily find things.

A B2B marketplace should include the following essential features, according to vendors:

  • An onboarding process, including the use of process mapping tools, to help merchants get up and running on the B2B marketplace platform.
  • A simple interface that allows merchants to simply browse the platform.
  • To ensure safe transactions, secure payment support is provided for all main modes of payment (including credit card and bank transfer).
  • Administrators handle extensive product catalogues to maintain inventory up to date with descriptions, product photoshoots, and pricing information.
  • Integrated search engine optimization tools to attract potential customers
  • Order management that is adaptable, offers simple order tracking, and fulfils orders fast.

Wrapping Up

The first and most significant step in starting an online marketplace is selecting an online marketplace framework. Do your research first because moving marketplace platforms may be annoying, time-consuming, and expensive. 

Building your company’s internet presence, procuring items, and selecting a theme will take significant time away from other aspects of your business. Make sure you get it right the first time. 


  1. What is marketplace software, and why is it important to choose the right one?

A marketplace software platform supports the online purchase and sale of goods as well as services. Choosing the appropriate software is critical since it has an immediate impact on your online marketplace’s user experience, security, scalability, and overall success.

  1. What are some essential features that leading marketplace software should have?

Customizable choices, scalability, user-friendly interfaces, multi-vendor assistance, powerful payment gateways, searching and filtering capabilities, and analytics tools to track performance are all important elements of leading marketplace software.

  1. How does scalability affect the choice of marketplace software?

Scalability is essential because it ensures that your e-commerce platform is able to support user, goods, and transaction growth without suffering performance concerns. Leading software has to be scalable to meet the growth of your market.

  1. Why is user-friendliness an important feature in marketplace software?

User ease of use is important since it has a direct effect on customer retention as well as engagement. A simple-to-use layout makes navigating your marketplace simpler for customers and vendors, resulting in a better overall experience.

  1. What security features should I look for in marketplace software to protect user data and transactions?

Strong security features, such as secure user identification, secure communication and data transfer, and compliance with data privacy requirements, should be included in major marketplace software. These security features are critical for protecting user data and guaranteeing safe and secure transactions.

Guest Author:

Divyesh Bhatasana, the visionary Founder of Jeenam Infotech LLP, leads the charge in the world of link building. With a reputation for excellence, he has earned the trust of 50+ brands. His expertise lies in delivering premium link building solutions tailored for SaaS companies, driving their success to new heights. 🚀

Head of Content Marketing at CS-Cart | Website

Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.