Author: Yan Anderson

The e-commerce industry has grown massively over the last few years, in part due to the COVID-19 pandemic. However, there’s

To grow and sustain your eCommerce business, you must constantly convert prospects who visit your site into customers. And that

Customer lifetime value (LTV) depicts the total revenue a business can gain from a customer during their lifetime. High LTV indicates

eCommerce has become a mainstay of every consumer’s shopping experience. While the industry is seemingly full of growth, individual merchants

The COVID-19 pandemic strengthened the idea of digitization all over the world. Many traditional offline retail stores started investing in

If you’re running an eCommerce business, you’re likely using software to help manage inventory, track customers, and process orders. But

The Buy Now, Pay Later (BNPL) concept is nothing new. It started as far back as the 1840s when merchants