Probably you have already heard a lot about the content marketing importance. The truth is best prices and ads are good but not enough nowadays. This is why you should start blogging:
- it improves your positions in search engine results
- engaging content is shared and may become viral
- sellers oriented content may bring new vendors and improve their offerings (remember Etsy?)
Content marketing tools are not limited to blogging only. Think about making videos, writing guest posts (thus you'll help your SEO with backlinks), starting a podcast, invite your virtual customers to a webinar or making downloadable pieces of content like detailed guides and tutorials. All these could be produced for shoppers as well as sellers.
Don't forget to distribute your perfect content pieces through your social media channels and always encourage your employees to share a brand-related stuff on their personal accounts.
This is how ASOS does it. They regularly publish posts on shopping tips, beauty tutorials, look inspirations, celebrity styles and so on.