Potential sellers that would be newcomers in e-commerce can be found in offline and online business directories and aggregators, hobby clubs, networking groups, trade associations, online forums, offline stores, and workshops.
Country Culture, a well-known Australian Internet multi vendor platform for local designers and producers from all over the country, is searching for sellers offline.
Ange Lavender, the web marketplace founder,
claims that the main sources to find vendors are local villages with designers and producers that are crafting quality goods in hidden workspaces.
The team even placed the marketplace mascot—a dog Rusty's photo on the
website, to reflect the way they search sellers. Most of the time, it's only locals who know how to find those designers.