CRM stands for Customer Relationship Management. These are systems that store all customers’ and leads’ data. With a CRM program, all the data is centralized and managers can get it any time, anywhere.
A CRM system helps you interact with your customers more effectively and personalize all the transactions. It gives you lots of advantages like a more optimized marketing strategy, increased workflow efficiency, more detailed customer analytics, easier customer data access, and, of course, better customer relations.
If your eCommerce website is not yet integrated with a CRM system, you’re losing customers and revenue. Nucleus research shows that CRM pays back $8.71 for every dollar spent.
It’s time to consider integrating your eCommerce store with a CRM. In this article, we cover 5 CRM systems for small and medium-sized eCommerce businesses that can become a great alternative to Salesforce.
PipeDrive is one of the leading CRM software on the market. Over 90,000 companies in 179 countries use PipeDrive including Skyscanner and Vimeo. This is a cloud-based CRM system with great scalability.
The out-of-the-box package includes all you’ll ever need to establish effective interaction with your customers: manage leads and deals, track communications, automate tasks, see analytics and reports. You can access your PipeDrive dashboard via a mobile app and integrate the CRM with your favorite sales-boosting apps.
This is the most customizable CRM solution on our list. It has a powerful API to integrate with popular CMS and shopping cart software, plus, there are tons of plugins available on their app market. Thanks to its customizability you can tweak the system to your liking and perfectly adapt it to your workflows.
The pricing is very flexible and starts from $12.5 per user per month.
Freshsales CRM is known for its user-friendliness and convenient interface. This CRM can become a perfect solution for both small and medium-sized eCommerce companies. Over 15,000 customers worldwide use Freshsales, including some well-known vendors such as Dyson.
Freshsales includes all the functionality of proper CRM such as contact management, activity monitoring, reports, email campaigns, customer relationship management, etc. In addition to capturing leads, this CRM scores, verifies, and nurtures them in order to boost conversion. Freshsales helps you manage contacts from multiple channels—Google Ads, blogs, websites, and others. Plus, Freshsales Phone Activity Reports help you monitor the performance of your sales reps.
There are other products from this vendor: freshdesk, freshservice, freshcaller, freshteam, and more. Some of them integrate with Freshsales CRM, making a perfectly working business ecosystem. No need for third-party integrations.
The pricing starts from $12 user/month. With the plan, you get free technical support by email, chat, and phone 24/5.
ReadyCloud is a robust CRM for eCommerce stores. It’s a perfect solution for small businesses. This cloud-based CRM software has all the features you need to establish great customer relationships.
The package includes a convenient dashboard with data updated in real-time; an order management section with shipping timeline, tracking number, return information, invoice, notes, tagging, and more; tasks for your team members with the ability to attach files, add notes and tags; the contacts section to personalize your customers; the ability to write notes and schedule events via a flexible calendar.
A great thing about ReadyCloud is that you can expand its default functionality with plugins. The company has an app store where you can select from a growing list of apps and integrations that add more functionality.
The price is affordable and starts from $24 per month.
ACT! offers marketing automation tools and a CRM system. This is a great solution for small eCommerce businesses and individuals. ACT! CRM is included in the cloud-based automation tools kit but you can also buy CRM separately and install it on your own server.
This CRM system gives you a complete overview of your customer relationships: you can see reports in the dashboard in realtime, flexibly manage contacts, launch email marketing campaigns, view history, monitor KPIs, and more.
ACT!’s notable feature is offline synchronization. If you go offline for some reason, CRM memorizes all the recent changes and pushes them to the server once you go back online. This means you can work from anywhere and sync later when you have an Internet connection.
Basic CRM and marketing tools hosted in the cloud cost €20 user/month. The optimal plan with a full-featured CRM and marketing automation costs €30 user/month. A full-featured CRM hosted on your own server will cost you €27 user/month.
Maximizer is another CRM specifically designed for eCommerce. You can get this CRM hosted in the cloud or deploy it on your own server. Maximizer is an all-in-one eCommerce tool with advanced CRM functionality.
The system ships with marketing, sales team management, and customer management functionality, the ability to integrate with third-party services, the ability to access the CRM from any device, the access to tech support and training.
Maximizer is available as self-hosted software as well. This means you install the system on your own server and gain full access to it. The self-hosted version allows for unlimited storage—you decide how much space you need on your server.
The price starts from $40 per user per month for a self-hosted version and $65 per user per month for a cloud-based version.