With most brick-and-mortar businesses joining the online bandwagon, the online marketplace has become highly saturated. In this aggressively competitive marketplace, new businesses find it a challenge to create a niche for themselves. Thus, if you are planning to launch an online store, then it is important to get the basics right from the word go, to turn your online venture into a successful enterprise.
Building an eCommerce website is a huge undertaking. Apart from having a substantial budget, you need to consider a lot of things including but not limited to selecting the right eCommerce platform, choosing a good domain name, strategizing a business plan, knowing what products you want to sell, payment getaways, delivery of products, among others. Once your website is live, you need to think about website content, SEO and social media, email marketing, etc. All these tasks are important for the success of your venture and even a small mistake can cost you dearly.
Also, when you launch an online store to sell your merchandise, you are in constant touch with your customers, either through live chat, social media, and other communication channels. This makes it all the more important to have strong customer support, who can answer queries/comments ASAP and resolve issues (payment/delivery) immediately before it harms your brand’s credibility.
Building an eCommerce website and maintaining it is not an easy job and you need to be invested in it for the long haul to garner steady returns from it. The below infographic highlights the top eCommerce mistakes that you need to avoid. This will help you build a solid foundation for your website. You can also read this article to know how to fix these common eCommerce mistakes if you have already launched your website. Thus, go ahead and check out this infographic and make the most of it.
About the author:
Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web
Entrepreneur by Profession and loves to write about the latest trends on
Social Media & SEO. You may also follow him on Twitter.