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Opportunities for E-Commerce in Education

Due to the success and growth of interest in the e-commerce business, many educational institutions have decided to parallel this trend and create new learning e commerce business opportunities for their students. To meet industry demands, schools worldwide started creating e-commerce programs. Nowadays, we’re looking at a wide distribution of e-commerce in higher education, especially in business schools.

Despite the many debates that concern this topic, there are now numerous special courses that take part in MBA programs, as well as specialized certificate and degree programs. Because of the increased interest in this field of study, critics have started questioning the entire process of cashing in on the technology trends. Some believe that e-commerce should be defined as an individual academic field, while others prefer to merge it in general commerce technology. Finally, there are those who believe that e-commerce programs can either be technically or business-oriented, requesting that these are defined as two different types of studies.

There are plenty of opportunities to become a master of electronic commerce nowadays thanks to e commerce education and training courses. Read more below.

E-commerce Today

The e-commerce marketplace is constantly changing the world. At this point, it has led to thousands of retail layoffs. But, despite these numbers, the career prospects of those who study electronic commerce remain high and experts are still optimistic about the education of the youth in this particular industry.

Everything is based on the Internet nowadays. Just think about it. Students use online materials to study for school, and every piece of study equipment can be purchased from online stores.

Once you see the numbers in e-commerce, this will become very clear. The e-commerce business has reached unbelievable numbers, creating a shift in job opportunities. The pandemic has highlighted the crucial role that e-commerce plays in the global economy and revealed a severe shortage of skilled professionals in this particular area. We are currently experiencing an increased demand for talent who can integrate e-commerce, front-end websites to leverage the technology investments. Companies are continuously shifting all of their resources toward enterprise integration, customer relationship management, and e-commerce sites.

Such growth in focus on the e-market significantly increases the implementation of e commerce education programs, as well as the need for commerce education in the higher academic levels.

E-Commerce Education Opportunities

Such market demands have prompted the universities to respond to the industry trends. Some universities created master programs in e-commerce, while others created e-commerce courses in their MBA programs.

The educational programs in both e-business and e-commerce are on the rise, but they are still in a starting stage. The first institutions that decided to implement such programs were based on the trend of the internet and the rapid pace of its popularity and development. This has led to implications that the programs in business education should reflect the grand change in technology, creating new opportunities for students that study different business fields and topics to work in the rewarding e-commerce sector.

Just think about it. The magnitude of the e-commerce sector success is growing faster than anything else, therefore opening millions of new opportunities for young academics. With programs like CS-Cart Multi-Vendor, e-commerce businesses pop up around every corner, making this industry growing faster and more successfully with every minute.

However, as a result of the aforementioned debate, there’s still uncertainty as to where e-commerce education falls in the curriculum. This remains an issue today, which is why many different educational institutions have an entirely different approach toward e-commerce education.

The three views on the issue are as follows:

  • E-commerce should be defined as a distinct and individual discipline, and taught as such;
  • E-commerce should be integrated in full in the business school curriculum;
  • E-commerce should first be treated as a distinct discipline, but ultimately become integrated in the business school curriculum.

Examples of Potential Careers in E-Commerce

According to Forbes, it is expected that 24% retail purchases will be online in the year of 2026. The e-commerce market is also projected to exceed $8.1 trillion by that time. That is why e-commerce is a very promising area to consider for studying and building a career.

Here is the list of potential careers in e-commerce:

  •  Website designer 

Website designers are responsible for creating the layout and interface of an online sales platform. Their main duty is to make the platform attractive for customers and easy to use by choosing colors, fonts and photos on the website. Web designers are in charge of the construction and ongoing maintenance of an e-commerce company’s website. 

  • Community manager

Community managers are responsible for building and maintaining relationships with members of the online community. Community managers provide brand visibility by communicating with customers on multiple platforms, social media, forums, live streaming and other communication channels.

  • Retention specialist

Retention specialists influence customers’ perception of a company’s brand. Their tasks include: communicating with customers, documenting their complaints, building strategies to maintain customer loyalty, tracking key performance metrics related to customer churn and retention.

  • SEO specialist

SEO specialists develop strategies such as tracking keyword performance that improve the search engine rankings of the company’s website. Their primary focus is to enhance the search engine ranking of a website, thereby boosting its visibility and increasing the chances of reaching a larger audience. SEO specialists typically work in web development companies or digital marketing agencies.

  • Running your own marketplace

You can also launch your own marketplace. It may seem difficult from the start but with the help of CS-Cart’s Marketplace Academy you will be able to set up a successful business. 

At CS-Cart, we have the Marketplace Academy, which provides a detailed strategy on how to launch your own marketplace even if this area is new to you. This course will be useful for those who want to get to know the marketplace industry, create their own marketplace idea and learn business management mechanisms. 

The Academy consists of 4 modules, which include information about marketplace industry, marketplace launch, promotion and growth strategies. Each module finishes with an exam that gives you an opportunity to track your results and consolidate the acquired skills.

Dive into e-commerce and make your business up and running with CS-Cart’s Marketplace Academy!

E-Commerce Education: Predictions

How the education will change and progress in terms of e-commerce is still unknown, but the truth is here for everyone to see already. E-commerce is here to stay and its impact on the technology-led youth is so grand, we can only expect an even bigger raise in interest in this technology course or discipline.

E-commerce has changed the world fast by eliminating retail job positions and boosting the flexibility of ordering everything online. But, despite the grand elimination of job positions and big number of layoffs, e-commerce has also created numerous opportunities for rewarding and beneficial careers. As a result, the educational system has immediately done some efforts to include it in the curriculum.

How e-commerce will be defined in the curriculum in the future is still not certain, but the bottom line is, it is definitely one of the most preferred modern career choices of many students nowadays.

Opportunities for E-Commerce in Education: photo 2 - CS-Cart Blog Elizabeth Skinner is an MBA business graduate with a PhD in linguistics. Her versatile educational background has opened many opportunities for her, but Elisabeth decided to follow her dream. Nowadays, she uses her knowledge and experience to teach the world about the Internet and e-commerce business.

Head of Content Marketing at CS-Cart | Website

Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.