If you want your site to perfectly meet the requirements of Google and other search engines, it’s not enough to work only on SEO optimization. It is not enough to develop decent content, although of course it directly affects behavioral factors. It’s not even enough to have a cool design and perfect usability to keep your bounce rate to a minimum. In addition to the above, it is necessary that other sites link to yours as well. In this article, we provide simple, affordable and effective ways to increase the number of links to the eCommerce website.
Register Your Business in Directories
This is the easiest way, and as a rule, this is the first thing that business owners do in order to get the first links. The most obvious is the registration in Google Business, as well as other electronic catalogs. It is also worth registering at the local portals of the cities you serve.
Develop Cool Content for Your Blog
Of course, for this, you need to connect the blog to your eCommerce site, as well as constantly work on creating truly high-quality content. You can write about current trends, products that are popular, analyze purchasing behavior, give statistics, show new visitors about how your products can solve their current problems.
It is also extremely important to pay attention to SEO promotion as part of this approach so that new potential customers can find you on their own, and your blog will gradually rise to the top for specific search queries.
And when you reach the top, other sites will start linking to your content themselves. This is the longest, most complex, however, at the same time the most effective way to get high-quality links. And this is also one of the most effective ways to interact with customers and increase their loyalty by providing valuable content.
Launch a Contest on Social Networks
This form of interaction with the target audience is very popular at the moment. All people love gifts and are usually ready to follow some simple steps to get them.
For example, in order to simultaneously increase the number of links to your site, you can hold a contest among your customers who have already bought something from you and ask them to leave feedback on the purchased product on a third-party portal, indicating a link to its page.
Use the Benefits of Guest Posting
This is one of the most time-tested ways to increase the number of links leading to your site from third-party resources. The most important thing in implementing this approach is to find the most suitable sites for publication. In order not to search for them manually, you can use a specialized service, for example, the Adsy.
The basis of this method is also in valuable content that you can give not only to your customers but also to visitors to other sites. And at the same time, this is a great chance to get a new target audience.
Feel Free to Ask for Help
All of the above methods are ideally combined with each other and work effectively in parallel. While you run the contest, your quality content and registration in directories already work for you. While you are working on guest posts, the number of links to your site increases as customers write reviews as part of the contest. Combine these methods in any way you like, and you will still get the result.
About the author: Marie Barnes is a Marketing Communication Manager and an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging.
- Yan Anderson is the Social Relations and Content Manager at CS-Cart. He's passionate about creating content that explains complicated things in simple terms. Yan loves writing and making videos about the ecommerce industry and technology trends. He manages this blog as an editor.
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