Published: Feb 26, 2017 Last updated: Aug 10, 2021 Yan Kulakov

If you have ever run a single-vendor store, you might think that building its extended version – a multiple vendor platform – could be a tasty morsel. Why not create an e-shop like eBay, where everyone can sell everything or a niche store with vendors selling only one group of goods like books or coins? It can be surely a profitable deal both for you as a store manager and for vendors – they’ll pay a fee for the right to use your marketplace ecommerce platform, and in return they don’t have to waste time and money on building their own virtual or brick-and-mortar shop. The more sellers you invite, the more your website traffic increases and the more prospects will visit it. That’s exactly the way Amazon has gained its popularity in course of time. Along with large financial and development possibilities a multi-vendor shop has some intrinsic challenges that are worth thinking over beforehand. Firstly, bear in mind that you’ll have several (or even many) vendors, which means managing more people. You’ll have to find a managerial tool scalable enough to be adapted according to the number of sellers. The best thing any ecommerce entrepreneur can do is to choose comprehensive multi store shopping cart software that will grow together with your online marketplace. In such solution you can add unlimited number of seller accounts.

As a store manager you’ll have to keep an eye on a bunch of aspects. Your web shop resembles a puzzle where every little piece should occupy its proper place. Even one piece missing can break the whole picture, like your customers make orders but the goods aren’t delivered due to unclear shipment information. Make sure your clients receive smooth shopping experience with your online shop otherwise they will shift to another and a better managed store. Don’t forget that many management tasks can be done by suppliers. Separating admin and seller tasks would reduce the time you spend on looking after the store, and you’ll keep such important admin functions as controlling the products available.

A reliable marketplace builder provides separate admin and vendor management panels with numerous control functions and possible extensions. A wrong balance between vendor and admin tasks can be a real harm for your store. Imagine, you’re a clothes marketplace owner, and one of your suppliers adds a high-tech device in the store. The customer would be confused and leave to another shop, moreover, he can leave negative comments on your message board, and other prospects would possibly see them. To avoid such issues a shop admin needs a loyal tool to approve and disapprove the products added by suppliers. Another important issue is quality control of products, shipping and product images. It goes without saying that you don’t keep an eye on every single picture your sellers download, and on each order they ship. But it’s your duty as a marketplace manager to supervise in general the quality of goods and services supplied by the shop vendors. Customers’ loyalty depends mostly upon the impression they have after shopping in your online store.

Multi store shopping cart software

It’s true that every shop starts with a storefront, and web shops are no exception. A recognizable logo and a home page will be the first to welcome customers, so they should be as attractive and inviting as possible. As far as most start-ups have small budgets, hiring a web designer can be too expensive. It’s nothing much, as far as most popular marketplace website software providers offer numerous integrated design patterns to fit every taste and need. Beware of shipping delays, as far as it’s not you but the vendor who manages inventory and therefore shipping. An order process can run smoothly but if the shipment is late you’ll lose customers one by one. Root admin panel can provide you all necessary information about shipment details and statistics on every vendor.

Actually, statistics can do you a power of good, as it also gives you plenty of information about your customers and prospects. With the help of your admin panel you can see what product pages are most visited, what goods are sold like hot cakes, and what aren’t very popular. This will help you to promote vendors of the first group and to eliminate those of the second one. It can also serve as a powerful marketing instrument for creating promos, sales and seasonal discounts. Your marketplace builder will surely provide you with a one-click checkout option to facilitate the order process. All information necessary for order, such as product name, quantity, unit price and total, and shipment address will be displayed on the single page, so customers will quickly and smoothly place orders. A customer feedback can do you an inestimable service – it will inform you about clients’ impression of your marketplace in general and of every vendor products and service quality. That’s why it’s important to look for a solution with chat support – sometimes a quick contact with customer can solve big problems and reduce or even eliminate his dissatisfaction.

Bear in mind that online customers are extra rapid and impatient people – if they don’t find what they’re looking for in one or two clicks they just close the webpage and go shopping elsewhere. So, it’s to your advantage to find multi store shopping cart software with an integrated search option, which enables search within your online store. And to assure fast search, try to provide your customers with high data communication equipment speed – the quicker they navigate, the more they buy, and the more you earn.

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