Published: May 23, 2014 Last updated: Dec 10, 2021 Yan Kulakov

The greatest ideas are the simplest.
— William Golding

With the increase of the hustle and bustle of big cities and global infoglut everything is tended to simplicity. It is a trend: make everything as fast and as simple as possible. Technology is not the exception.

The more they develop, the more possibilities appear for eCommerce. In pandemic conditions a sharp demand for online shopping affected marketplace technology as well. A new simple method of creating websites was invented. The name for such technology in eCommerce is no-code marketplace.

In this article we will go through the no-coding method, its benefits and downsides, and explore how people can create their no-code marketplace themselves.

No code technology: what is it?

Hardly can you find a field in business with no automation. However, not only the business sphere can be improved but the developing part as well. Development process is still a number of repeated actions: each website has a range of standardized buttons, sectors, and layouts. So, no-code or zero code serve to improve this process.

It means that a website can be built by the visual representation of the already coded blocks. No-code development platforms contain a collection of common features of a website that can be combined in a unique webpage. It is like a LEGO constructor for businessmen and developers.

You can also find a term low-code website. These three terms are very similar, yet low-coding implies that most of the website is performed with no-code technology and there are still some manually coded parts.

What are the esteems of no coding?

No-code development platforms are usually a set of drag-and-drop blocks. It allows professional developers as well as citizen users to create a website. This fact helps to reduce the spendings for the development. Therefore, more organizations are resorting to this technology.

Organizations mentioned benefits of using platforms and most of them, 42 percent, have chosen to accelerate digital transformation, 23% respondents pursue a goal to reduce IT backlog and the last group desire to reduce dependency on hard-to-hire skills.

According to Statista website 60 percent of leading organizations highlighted benefits of using such platforms. They mentioned an increase of revenue and benefits in replacing legacy systems. The specialists forecast that the low-code market globally increases to approximately 65 billion U.S. dollars by 2027. So, the global popularity of them will climb by 23 percent by the end of 2021. Next year is expected to be equally flourishing.

These figures do not come as a surprise. The efficiency is remarkable and the growth of this sphere is stable.

Which development platforms should be used?

Today there is a great range of high quality development platforms on the market. They are equally the same and defining the best one or top of them is rather difficult. There is a list of commonly mentioned no code platforms:

  • Webflow
  • Wix
  • Shopify
  • Airtable
  • Square online
  • Squarespace

There some tips of how you can choose a certain platform:

  1. Purposes. The features vary from one platform to another. Given your final aims and goals, after superficial exploration you can guess which platform will allow you to reach them. It is very significant to choose a platform which will not limit your business in future. Some platforms are nice for landings and one page websites, others can serve even as no code marketplace builders.
  2. Price. The prices for subscriptions are lower than prices for development in IT companies. But still different platforms have different prices and you should familiarize yourself with tariffs in advance.
  3. Guides. However brilliant a platform might be, without clear instructions it is useless. Make sure that there is documentation about how to use a development platform. It is great when documentation is complemented by video format. The source of information about usage may be a community. If the community is big and supportive, you will have no problems with finding certain specificities.

These platforms can be used as no code marketplace builders. However, there are some pros and cons of choosing such platforms.

No code method: weak and strong points

This approach is usually used for non complex tasks, for creation of a marketplace no code development platform may be too simple. Yet, it is possible.

When should you use ZeroCoding:

  • For creating a webpage for special events, sales or any other one-time announcement.
  • Testing MVP. You can use it as a temporary solution for testing.
  • As a card of a specialist or portfolio. This website type has an informative purpose and does not imply massive expansion.
  • For creation of a little store or marketplace.

Pros of building no code marketplaces:

  1. Cheapness—it is definitely cheaper than development from scratch. It is a more available variant for start-ups, MVP testing or building a prototype of the business.
  2. Simplicity—usually platforms for creating pages are user-friendly. Any technically literate person can understand the logic of such services without special preparations. For advanced usage instructions are included.
  3. Additional services—Apart from creating websites, there might be some useful possibilities and built-in services such as mailing, creation of chat-bots and responsive design.
  4. Fast launch—The speed has become a crucial factor in business start. ZeroCoding allows users to start quickly.

Cons of creation no code websites:

  1. Design—all the pages made on such development platforms have approximately the same structure. A website in particular marketplace can be unique only when a specialist considers the design individually for your project.
  2. Additional payments—to use advanced tools built in development platforms, you should pay for a high price tariff. There might be no need for it when a project is little. But the more complex the concept, the more spendings will be.
  3. Lack of possibilities—There will be a lot of difficulties related to integrations of systems. Such services are not intended for expansion. If you are planning to win the world, sooner or later you will need to switch to a code-based version.
  4. Risks related to closing a company—Development companies can stop their services and your marketplace will cease to exist. But the code can be modified and contributed by any developer or development company.

Possibilities of low-code platforms

Low-code technology is a combination of code and no-code parts. CS-Cart has such an opportunity. For users, vendors, and administrators customization is an easy process. All configurations can be set without programming but via visual representation of a marketplace:

  • You can adapt design
  • Add blocks and fill them with content
  • Set permissions for different types of vendors and users

For most requests there is an add-on which helps to customize a marketplace. However, coding may be relevant when a customer's request is special. So, a marketplace may be added with coded parts.

Furthermore, there is an opportunity to start MVP on CS-Cart Multi-Vendor on a low price tariff. You can try a demo version of the platform.

Specialist’s view on ZeroCoding

Michael Butt, Vice President of Marketing at

“Automation and the creation of an app for everything are becoming increasingly important for everyone, from large corporations to small businesses, as well as professionals and amateurs alike. However, having a broad understanding of numerous programming languages has always been a stumbling block.

Low-code and no-code software development methodologies, as the names suggest, focus on visual aspects to build software, including dragging and dropping. While code-based software is unlikely to go away anytime soon, low-code and no-code solutions can significantly reduce the time it takes to construct an app or software.

It also makes the technology available to anyone with an idea, allowing people rather than entire teams of engineers to create apps."

Undoubtedly, this technology gave a great impact to different industries. It allows people to delegate simple pages and landings to no coding. We agree with Michael Butt that coding will not disappear at all, since still big projects cannot be held by the means of such platforms. Big businesses aimed at expansion require more effort and sophisticated methods of development.


All in all, ZeroCoding is an impressive tool. It facilitates the digitization process for many companies. It opens up new horizons for individuals and small businesses.

In terms of marketplaces it is not a reliable and convenient way for long perspective projects. But it may help on other stages of building a business. No code marketplace is more a prototype than a real product. With no code marketplace you can face limitations and ultimately will need to switch to code-based development.

Learn what Multi-Vendor is and
how it works in this 5-minute video:

Try Multi-Vendor for free