Starting an online marketplace can be very challenging. The main problem future entrepreneurs encounter is the choice of a niche. They look for a niche that hasn’t been occupied by big players yet. And that is the main challenge. Some find the niche, some not—they start a traditional marketplace of physical products and soon they close because they can’t compete with Amazon.

But recently, a lot of online shopping websites like Wish have appeared. Their business model is as simple as it could be—they resell products from Chinese suppliers. This model is quite effective because in the past 5 years people got used to shopping in Chinese marketplaces because of great prices and a huge product range.

What is Wish online website?

Wish is a traditional online mall of physical products from China. There are other online shopping websites built on a Wish clone script. The company was founded in San Francisco in 2010 as a mobile application, in which users made wishlists and the company owners ordered the most demanded products from the suppliers.

In 2013, Wish became an eCommerce website when vendors started to list their products directly in the app and sell to customers. In 2017, the company opened the Wish Outlet selling overstocked items at reduced prices.

So, the business model of online shopping apps like Wish is quite simple yet effective. And it works and brings money. So, entrepreneurs notice this and look for ways to start their own Wish online website.

What do you need to know before starting your Wish online shopping app?

To be able to compete with big players and your direct competitor marketplaces, you need to do your best to offer your marketplace buyers a seamless shopping experience. This means, your customers should feel comfortable shopping on the go—in the subway, on their way to work, when they walk their dog, and so on.

It’s not enough to create an ecommerce mall website with a Wish clone script. The only thing that can give your customers the best mobile shopping experience is online shopping apps like Wish. With an app, your customers will shop at your online website conveniently, and your brand will look more trustworthy with an app in the App Store and Google Play.

Shopping apps like Wish can be developed for your website from scratch or you can get an app together with a marketplace software solution. The second option is more preferrable because you won’t need to spend tons of money to build an app and synchronize it with your virtual mall.

How to start online shopping websites like Wish with CS-Cart Multi-Vendor solution

CS-Cart Multi-Vendor is one of the most suitable platforms for creating an online mall like Wish. You can call it a Wish clone script if you want. It is specially developed to start physical product online multi-seller websites like eBay, Amazon, Etsy, and Wish.

It does not just feature over 500 ecommerce functions out of the box, but it also has an open source code, which means you can modify the script the way you want. But the coolest thing is that CS-Cart Multi-Vendor Plus edition ships with a mobile app, which will be built personally for your marketplace by CS-Cart developers. Cool, huh? An app like the wish app has never been so accessible—you don’t even need to code anything.

Advantages of the Multi-Vendor app:

  • Full synchronization with your marketplace: the app uses data from your website and synchronizes categories, products, users, carts, wish lists, orders, and more.
  • Ready to sell: users conveniently browse the catalog, add products to the carts and pay for their orders.
  • Feature richness: product reviews, vendor lists, ratings, and more.
  • Matches your brand: you can select colors and the logo for your app and the CS-Cart team will do the rest.
To explore more features of CS-Cart Multi-Vendor and make sure it is sufficient for building online shopping websites like Wish, try a free personal demo.

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