The Secret Cellar is a wine marketplace with quite a story. Here, independent wine producers showcase and sell their drinks.

  • 1,000
  • 3
  • 1
  • 3
    years online
vendor online shop
Mike Watson
Founder of

Meet another great online marketplace! The Secret Cellar is one of those shops we are proud to support with our multi store shopping cart software. This marketplace has an interesting story and passionate people behind it.

The Secret Cellar is an online marketplace platform, which showcases wine of independent producers from all around the world. Here you’ll find any type of wine: red, white, rose, sweet, sparkling, and even organic wine!

how to build an online marketplace

The beginning was tough: Mike worked 80+ hours per week, carried more boxes than he could remember, had lots of bad backs and late nights, and plenty of head scratching about why he had chosen an industry that worked on such tight profit margins.

And now, he has 2 websites, 3 local shops, and 1 bar, plus a great team.

In their brick-and-mortar shops you can buy the same wine they sell online. And in the bar, they offer wine by glass, or you can pay £6 corkage and choose any wine from the shop. Of course, in the bar you can order not only wine, but also food, gin, and beer. You can even book the whole bar for your personal event or a business meeting.

For these guys it’s not just a business. It’s their lifestyle they are totally devoted to.

Mike, Dan, Adam, and Karl personally taste and quality check all the wine they sell. So, customers are always sure they buy the best.

"Most of the producers we work with are small, independent businesses like us, people that care about each of their customers and go that extra mile accordingly. They don’t mass produce wines, they hand craft them in small batches-often in little outbuildings or under the family home-and they care for their environment, aiming to leave their land in a better condition than they found it, for future generations to enjoy."

Mike Watson

Founder of Secret Cellar

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