Using customer's buying behavior data, the marketplace team found out that clients purchasing activities are boosted during their everyday commute back home from the office. The virtual mall leveraged this traffic-jam issue and turned time wasting into a daily fun-time in a way that clients can't wait to begin.
Also, they considered their audience—Indian consumers—core demographic characteristics and habits. A traditional way of shopping at local and street-side open markets on their way back home from work was taken into account.
As a result, the company established
a daily sale offer from 6 to 8 pm to embrace the time customers spend in traffic, feeling bored and tired. To fix that, the marketplace offered its customers tempting and refreshing sales exactly at the time that clients were eager to buy.
The campaign brought
a 40% rise in traffic on first two weeks.
It demonstrates how the initial understanding of your customers can increase your engagement with them and boost your sales.
It's not necessary to create an expensive video content and a large-scale campaign to achieve such a result. The clue here is a flawless understanding of your customer's daily activities, obstacles, and needs.
A plain email campaign or a simply designed sale offer that catches your audience needs and lifestyle and brings a value at the right time and place, will show impressive results as well.
Building awareness about your audience, bear in mind that both sellers and customers are your clients, but require a different approach