Maximize search visibility
Amazon's highly sophisticated algorithm is designed to help shoppers find products with ease. When creating a new product listing, brands and retailers should take an in-depth, SEO-style approach to their marketing strategy by optimizing keywords and tailoring them for visibility, relevance, and conversion. Don't forget to revisit your target keywords frequently, and use data insights to understand and assess keyword efficiency and performance. Drive brand awareness, creatively
Contrary to popular belief, selling on Amazon doesn't mean losing control of your brand ethos. Today's brands and retailers can include creative features such as video, comparison charts, and feature-rich landing pages on their product listings to further strengthen brand integrity and awareness. Simultaneously, doing so provides them new opportunities to drive traffic, increase conversion rates, and optimize their advertising strategies. Promote your top products
Advertising spend on Amazon can benefit every product on the platform, but it is particularly helpful for top-selling items. Sponsored Products Ads
drive exposure and increase revenue for products that are already ranking well organically. When running ad campaigns, marketing teams should work closely with product teams to regularly track inventory levels and ensure items do not go out of stock, particularly during peak sales times. Use data to your advantage
Brands and retailers must create a fluid, adaptable business strategy that can seamlessly adjust to changing consumer trends and behaviors. As Amazon's audience continues to grow and more brands and retailers begin selling on the Marketplace, it is becoming increasingly important to leverage data to drive profits and stay steps ahead of the competition. Invest in a data-driven AI platform that can digest and analyze all of the crucial variables that go into running an Amazon store, while providing actionable, big picture insights that will grow your business.