First and foremost, it’s an attractive and user-friendly design: easy website navigation, quick access to all product categories, speed image download, bright and clear pictures and clear product descriptions. If a visitor cannot take a look of your product in several clicks, he’ll leave your e-store without purchase and will never come back. Another important e-sales instrument is a shopping cart. Numerous software developers offer high-tech shopping cart ecommerce solutions for online shops of different size. A customer-friendly shopping cart should be modifiable, intuitive and accessible at any moment. It’s better to allow shopping for both identified and anonymous users, as far as not everyone has time or is willing to sign up. Comprehensive ecommerce shopping cart software should have:
- integrated templates;
- multiple payment options such as PayPal, credit and debit cards;
- a SSL certificate for secure online payments;
- customer loyalty system;
- real time shipping rates for different destinations;
- 1 page checkout, quantity update, weight selection, add to cart in category page itself;
- promo offers, discount coupons or gift certificates.
An ecommerce store programDrag-and-drop solutions don’t require tech skills and offer the same features as more sophisticated ones. Opt for them if you are looking for an easy-to-use ecommerce store program. Here are several tips for merchants who have decided to build web store from scratch. It’s better to choose a short and relevant domain name for your e-shop. Your customers would identify it with your brand and products. Think about commercial ads and social networking – both could bring you prospects. Unfortunately, not all customers have high capacity Internet connection, so some of them wouldn’t be able to load the pixel-peepable pictures of your products. It’s better to provide small previews for those who have low capacity Internet. Product image zoon-in capability would please those who are looking for high-quality or specific issues.
It may be useful to support multiple languages and currencies, as far as your web-shop will be available for customers all over the world. If your product has a digital or a downloadable form, think over a possibility to sell them also. Customer personalized products, such as monograms, can be a nice touch. Think of a wish list and a “send to a friend” option as a kind of a lay-buy or suspended purchase. Look for a flexible ecommerce builder which is capable to grow up alongside with your e-store. To get your shop going, start with a simple version – it doesn’t need to be perfect, it must be operative. You may try free demo versions for a certain period of time in order to understand what features you really need.
Don’t try to foresee everything and find a perfect website solution at the very beginning. Your business will grow and change, as well as your vision and ideas. Save your time and get your online shop started – to gain momentum and achieve small but meaningful victories. The answers to all questions will come along the way.