Every fresh self-employed person decided to create an online shop, starts with a more or less detailed business plan. Usually it’s not all about money but what and how to do in order to achieve your business goals. One of the primary questions everyone asks is “How can I build a shopping cart if I know nothing at all about programming, coding and all this IT stuff?” Thankfully, this problem has already been solved in various ways, and every newcomer can find a suitable solution. Dozens e-commerce shopping cart software solutions have been written by professional coders, verified and rectified afterwards by industrious testers to eliminate all possible bugs. Actually, it doesn’t matter what kind of product you’re going to sell: physical goods, digital products (like music, video files or audio books), services or subscriptions. Neither matters the size of your future e-shop: it can be a small niche store, or a future giant like EBay.

There certainly exists an e-commerce software solution that will be a perfect match for you. If you’re eager to find it, you’ve got 2 ways: to try several solutions yourself via trial period and demo versions, or search for reviews on the web which will give you a general idea of basic features, advantages and disadvantages of the most popular software for e-commerce. It’s important that the chosen solutions are intuitive, easy to manage and simple even for beginners. Finally, you’ll choose one or two from a long list prepared by people who have passed hours and days on rigorous testing of top shopping cart applications. The reason (or reasons) of your choice may be completely different: an attractive monthly price, a suitable package or a set of beautiful templates which corresponds very well to the nature of your products.

Usually start-uppers want to begin selling as quickly as possible without too many technical troubles like program development and tuning. They would like to have some marketing built-in tools, instruments for conversion, sales and social networks. Many shopping cart apps offer ready-to-use designs for online shops selling different goods like, for example, clothes, jewelry, electronics, organic food, etc. The final objective of any online store is to sell products, foster loyal clients and earn money. A customer is the core point of the process, so his buying experience in your shop should be seamless and irreproachable. What are the major points that will help you to build an attractive e-shop and provide your customers secured and pleasant shopping? Backend interface is what website visitors see when they open your shop homepage and start navigating. It goes without saying that product images and photos should be neat and eye-catching. Their high load speed is no less important as visual effect. Product previews can be helpful for customers with low-speed Internet connection.

Downloading all these photos can be a time and effort-consuming affair, so opt for a webstore builder with a possibility to quickly insert images and video. Nowadays with all these frauds and unauthorized access there’s much concern about Internet data security. As an e-shop owner, you should take care of potential clients and protect your web shop with a powerful SSL encryption. It may happen that you’ve chosen a nice solution you like very much but unfortunately it doesn’t have one special feature you need. Try to look for it in the app store of the builder – chances are you can add it to the basic version for a small price.

Online shopping cart software solutions

As far as money is the essence of online selling, webstore payment system is very important. Don’t forget to provide various payment methods for customers from different countries. It seems reasonable to include credit cards (2 or 3 according to the continent which you expect the customers from), cheques, bank transfer, cash transfer and at least one e-money method like PayPal. The larger is the payment choice, the smaller is the chance that a prospect will leave your online store without any purchase just because he hasn’t found a suitable way of payment there. The checkout page is another key issue. It should be complete but simple, user-friendly and relatively short, so that customers could see everything they need on one screen, without scrolling the page down.

Once you’ve launched the sales, you’ll get money for delivered orders. If you’re eager to know whether your customers are satisfied and if they’d come back again – in other words, if you want a feedback, try direct emailing several days after delivery. This feedback can become a powerful tool – it can help you to ameliorate almost any step of order placement, its processing and accomplishment, as well as general web shop look and feel. Eventually you may think that your start-up isn’t really profitable. Many online shopping cart software solutions offer basic analytical tools for easy sales data processing. With this analytics you’ll see with half an eye if you’ve got enough customers, if your shop is competitive enough to stay on the market. After all, online selling is just another opportunity for business development, and every brick-and-mortar store should at least think it over. Perhaps, physical sales can be complemented with a small e-shop that can grow up one day and become an important source of income.

Anyway, no matter how you choose the e-commerce software solution – by guesswork or after a long study, it will be the one that fits like a glove to your business goals, products and your personal vision of a perfect e-shop. Once you start selling, you’ll discover numerous smaller or larger defects that can be improved in time. Thus you’ll develop your e-shop and progress your business. But this will be another story – of your success.

If you need an additional storefront in your CS-Cart ecommerce store, order the CS-Cart storefront license online.