Despite the fact that the first full-fledged online courses appeared only in 2008, over the past 10 years the online education has expanded significantly. Now online course websites like Coursera stand toe to toe with the traditional forms of education. Moreover, some experts argue that in the near future all educational organizations will switch to this format.
And this is not surprising since the websites like EdX and Coursera are a very convenient way of acquiring knowledge and skills, which also allows you to independently schedule your classes to balance your time managing.
The Coursera business modelCoursera was founded in 2012 by two Stanford Computer Science professors who wanted to share their knowledge and skills with the world. Professors Daphne Koller and Andrew Ng put their courses online – and taught more learners in a few months than they could have in an entire lifetime in the classroom.
Now Coursera is an educational online project where leading world universities publish free training courses covering almost all spheres of people’ activity. Moreover, the courses are conducted by the best teachers, many of them also have their own business.
An additional advantage of Coursera is the mobile application. Apps like Coursera allow you to upgrade your skills always and everywhere: in bed, on the way to work, in the subway.
All materials for the study are close to the traditional form of education (lectures, tests, homework), interactive and interesting to learn. If a student does not understand something, there is the possibility of cross-checking tasks or discussing unclear points in a special forum where students and teachers communicate.
The Coursera on-demand courses allow both to deepen knowledge of an already chosen profession, and to master a new specialization from scratch: it offers several types of study programs: courses, specializations, professional certificates, and the MasterTrack certificate.
The main audience of online course websites like Coursera is adults, often solvent people who need up-to-date information and who have no opportunity to study at a traditional university. They use online courses to upgrade their work skills.
Companies of massive open online courses (MOOC) have several options for monetizing the business. However, many websites like EdX and Coursera regularly experiment with their business models.
In addition to the initial payment for the course certificate (no fees for tuition), as well as the purchase of a course or a set of courses, they introduce monthly subscriptions, launch programs available only for money, work with corporate subscribers. In the B2B segment, the main monetization models of online course websites like Coursera are a subscription to the service (SaaS) and the sale of licenses.
The main global trend is increasing business interest in employee training. And the online format of Coursera on-demand courses looks attractive because of the lower costs compared to traditional non-digital courses.
How to build a Coursera clone script with the CS-Cart solution?If you need a Coursera platform with an open source, have a look at CS-Cart Multi-Vendor platform. It has over 500 eCommerce functions on board: SEO tools, promotions, reward points and other marketing tools, functions for vendors, reports and analytics, and more.
But if we specify the functions for starting an alternative to Coursera on-demand courses they are the following:
- Powerful catalog management
- Bulk product editing
- Downloadable products
- Comments and reviews
Now it is time to try CS-Cart Multi-Vendor free demo and check out all the features.