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  • A Vape Marketplace that Connects e-cigarette Manufacturers, Sellers, Wholesalers, and Customers

A Vape Marketplace that Connects e-cigarette Manufacturers, Sellers, Wholesalers, and Customers

Vawoo.co.uk is a vape marketplace that connects e-cigarette manufacturers, sellers, wholesalers, and customers in one place. They launched their project in October 2018. First, the Vawoo team gained favor with 10 vaping vendors who opted to sell their goods on their platform. That was a moment of success that changed everything. Nowadays, the company develops in the B2B direction. They’ve already entered into a contract with +12 large vape companies and still grow. The marketplace has large daily traffic and hundreds of orders per week. 
The idea to create a unique vape platform came in 2016 to ex-smokers Alexandra and Gareth, who after years of smoking, discovered e-cigarettes and gave up their bad habit. These young ambitious people (and now our friends) came up with the idea of creating something super useful for the instantly growing vape community, so as to help thousands of smokers quit cigarettes and switch to a healthier alternative.
Vawoo Brand Manager

Challenges

  • Create a new storefront for areasafe.com.au
  • Provide expertise and all- around support
  • Customize the store adding useful modifications

Implementing the Project

Vawoo marketplace tested multiple add-ons on the administration panel by means of CS-Cart to get the most out of the platform.

Finally, they chose the add-ons that matched their needs at most to start an MVP marketplace.

XML & CSV Import

Automated product imports from XML and CSV files, allowing vendors to upload large catalogs quickly without manual data entry.

Amazon Synchronization

Enabled vendors to synchronize products, prices, inventory, and orders between Amazon and the marketplace, simplifying onboarding and multi-channel selling.

Sales & Social Proof

Displayed sales activity and customer engagement signals to build trust and encourage purchases.

JSON-LD for SEO

Added structured data to improve search engine understanding and increase product visibility in search results.

SEO Templates

Automated metadata generation for products, categories, pages, blog posts, and images to improve SEO consistency.

Product Bundles

Allowed vendors to create bundled offers and promotional product sets to increase average order value.

Order Statistics

Provided clear order analytics, including placed, paid, and completed orders, to support business monitoring.

Google AMP for SEO

Optimized product pages for mobile devices, improving loading speed and the shopping experience on smartphones.

Cart Sharing

Allowed customers to share their shopping carts with others, making gift purchases and collaborative shopping easier.

Affiliate & Referral

Supported affiliate marketing by enabling partners to promote the marketplace and drive new customer acquisitions.

Follow Vendor

Enabled customers to subscribe to their favorite vendors and receive updates about new products, promotions, and discounts.

Results

A unique marketplace with +100 products listed and +12 large vendors selling on the platform.
Perhaps only the website building process was smooth sailing since we chose CS-Cart and were receiving a number of features as well as timely technical support from the developers. In other directions, we had to face a series of disappointments and failures.
Vawoo Brand Manager
System Integration
Custom Development
Design

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Custom Marketplace Development
CS-Cart helps ambitious eCommerce brands build marketplaces with the flexibility to adapt and the scalability to thrive. From your first launch to international expansion, you stay in control — with open-code access, powerful vendor management, and infrastructure that grows with your business.
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Custom Online Store Development
Amplify your online presence with feature-rich applications for eCommerce. We build high-performance, user-friendly and conversion-based web and mobile online stores and hypermarkets that attract and retain customers.
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