Extending the eCommerce Potential of a German Jewelry Marketplace

All was good for us. They are always quick to reply and take time to understand our needs.

Gunther Windler

Founder of Kayamo

According to the website founder, they chose the Multi-Vendor platform for its look-n-feel, plug-and-play functionality and affordable price.

But the default design will not distinguish a brand from others. After the license was purchased, functionality tested, and the website hosted, we then installed a  mobile theme to improve the website appearance with the help of our premium theme template designed with the desktop and mobile focus. Once our plugin experts took and placed the theme and made all the previous addons compliant with it, they corrected and optimized blocks on the home, product and checkout pages including all the additional fields and tabs.
Banners and logos were also tailored to match the newly-integrated design.

Besides, additional product fields were developed for a stronger theme performance.
We introduced displaying of product prices in the customer area everywhere, where the price is shown by default: on the product detail page, cart, vendor products, and product lists. We updated the grids relating to the product list. Now the first two lines of the product name appear without hovering over them.

The Airy Mobile theme included the Amazon-style menu plugin by default. We made the main menu sticky to keep the customers’ attention on the items they would like to shop.

Other changes include:

• Making second-level categories clickable in the main menu
• Changing the z-index properties to put the arrow “next picture” to the background

We also improved the Gift Certificate add-on:

And made corrections in the appearance of the product types on the Category page by aligning the menu and Category page picture:
As the German laws leave a significant imprint on the way eCommerce brands run their online businesses, we helped Günter and his wife with the adaptation of GDPR (General Data Protection Regulation law on data privacy in the European Union) checkbox appearance on the check-out page.

We developed a plugin called “German specific modifications” to add the ability to use the “AGB” (which is German Civil Code in English) block for vendor products page in the customer area.

In most cases customers make their purchasing decision based on price and quality and not on the contents of what appears to them as a set of incomprehensible and boring AGB. However, the Standardization of a company’s conditions of contract in the form of AGB is an annoying thing that needs to be done to avoid negotiating at every single point of its terms for every transaction it makes. So, the owner tailored his AGB, and we implemented the technical part to make AGB appear and work right on the product details page.

Because of some restrictions with the Stripe Connect and PayPal standard payment processors for Germany in 2018, another payment system was chosen.

We developed a new add-on to integrate the Multi-Vendor with the payment gateway. After integration, administrators could choose the new payment method in the administration panel of CS-Cart and process the order. Customers were enabled to opt for a new payment method when checking out.

While connecting the new payment, we introduced a payment system response to the email template data and included the order detail information into it. The improved email was designed to provide the customer with a system reply letter carefully indicating the purchased product TID, invoice and bank details.

We made some keywords stronger for kayamo and helped with Google-ranking. Moreover, our marketing expert made a link on the homepage, so that Google can see that this URL is relevant. While researching for Google search optimization of the kaymao marketplace, we recommended Günter adding some titles that were missing for 5 important URLs.

Telling the story of the marketplace inception, Günter mentioned that they tested the Multi-Vendor platform within the trial period on a test server. They liked the software and bought the full version.

We recommended a hosting team that conducted a stress testing to improve the technical parameters and overcome limitations of the Multi-Vendor business solution for kayamo. The team worked with the reasonable care, skill and diligence for the marketplace’s smooth and safe operation.

The website runs on all the cylinders. It’s just splendid to see a result of 87 points out 100!

1,000+ Products Available on the marketplace

87/100 Website Score Performance after optimization

100% GDPR Ready Marketplace adapted to German regulations

CS-Cart is always fast and in time. They solved every problem without an extra-budget.

Gunther Windler

Founder of Kayamo