Home
/
Cases
/
A Marketplace of Caring Economy

A Marketplace of Caring Economy

Goimagine is a marketplace of handmade gifts and artisenary with the main idea around donations. 100% of profits is donated to charity. Jon, the founder of goimagine.com, an entrepreneur with a huge experience in running online businesses, chose the CS-Cart Multi-Vendor and our team to implement his concept into life.

The goal of GoImagine is to prove that an eCommerce company can succeed by focusing on social good rather than investor profits. All of the profits from goimagine be donated to children’s charities, with our first charity being Horizons for Homeless Children. Horizons for Homeless Children is a charity that works to help alleviate the trauma and stress of homelessness on both children and their families by providing high-quality early education, vital opportunities for play, support for parents, and crucial advocacy.

Jon Lincoln
Founder of GoImagine

Challenges

Customize vendors’ admin pages
Customize gift functionality
Make design changes
Study reasons of slow checkout

Implementing the Project

Hiding vendors’ products

We found that vendors could publish products even when their shipping methods weren't configured correctly, preventing customers from completing purchases. To eliminate these errors, we introduced a validation system that automatically hides or disables products until shipping is properly set up. A warning message in the Vendor Admin Panel notifies sellers about missing or incorrect shipping settings. Downloadable products are excluded from this rule.

Vendor panel modifications

We expanded the Vendor Admin Panel with additional settings and made it more convenient for sellers to manage their stores.
Key improvements included:

New General settings for taxes, disabled rate areas, and USPS Real-Time options.
New Products settings, including category limits and automatic hiding of physical products when shipping isn't configured.
Additional Add-ons options, such as Facebook, Bestselling, Comments & Reviews, and custom tab placement.

These improvements simplified store management while reducing configuration mistakes.

We introduced several usability and design improvements across the marketplace. These included displaying the marketplace Terms & Conditions at checkout, showing vendor contact information on vendor pages, and linking vendor names to their storefronts throughout product listings. We also added a Wishlist button to the cart and checkout pages, allowing customers to save items for later.

Changes for the Gift recipient

To improve the gifting experience, we modified the Promotions add-on so vendors could create promotions for their own products only, even when customers purchased from multiple sellers in one order.

We also refined the storefront design by hiding product SKUs, adjusting vendor logos and banners, and updating invoices and packing slips to display the gift recipient's name and shipping address whenever a gift order was placed.

Auto filling for the MPN field

We created an add-on for auto filling the MPN field. The new script sets the value for the default Manufacturer Product Number field automatically, if it was left empty after the product creation.

YouTube video gallery modification

After buying the YouTube Video Gallery add-on on the CS-Cart marketplace, Jon came to us with a suggestion to improve the solution and make it more fitting for his store. It was required to:

Remove the product setting "Replace the main image" so that vendors could not make a video into their Product's Main Image;
Make it infeasible to create a Youtube video tab on the product for vendors.

All these measures helped to avoid possible mistakes and moderate adding of new videos by vendors.

Slow checkout

One more request Jon sent to us was about the speed of loading the checkout page.

Our expert recommended checking the server with the network bandwidthd and addressing the current hosting provider for server issues. Jon was advised to go with another hosting. For CS-Cart and Multi-Vendor owners, we usually recommend reverting to our Cloud Hosting as this team knows the platform inside out and can better configure the server infrastructure for the sake of the optimal speed and behaviour of the platform.

Results

7,400 makers

33,000 registered customers

61% year-over-year gross marketplace sales growth

Things are going great. We've been steadily growing and continue to develop the marketplace to be better.

Jon Lincoln
Founder of GoImagine

System Integration

Custom Development

Design

Want the same results?

Ready to bring your custom eCommerce project to life? Get in touch with us — we will help you build, launch, and scale a high-performing solution.

Contact Us

Our Services

Custom Marketplace Development

CS-Cart helps ambitious eCommerce brands build marketplaces with the flexibility to adapt and the scalability to thrive. From your first launch to international expansion, you stay in control — with open-code access, powerful vendor management, and infrastructure that grows with your business.

More

Custom Online Store Development

Amplify your online presence with feature-rich applications for eCommerce. We build high-performance, user-friendly and conversion-based web and mobile online stores and hypermarkets that attract and retain customers.

More

Let's Discuss Your Project

Describe your ideas or specific tasks. We will find the best solution together

sales@cs-cart.com