According to Forrester’s, business-to-business sales are expected to increase from 17% in 2022 to 24% by 2027. This growth reflects a global trend of rapid B2B marketplace growth, with digital channels becoming the dominant method for large B2B transactions.
This is no surprise. Modern young entrepreneurs want to purchase products for their companies hassle-free, like they shop for themselves—online. They don’t want to connect with dozens of suppliers, spend hours talking to them on the phone, and get buried under tons of accounting papers. B2B eCommerce software solutions can save entrepreneurs from this purchasing routine. That’s why B2B online shop software has become so popular.
In this article, we will give you a brief overview of what the B2B eCommerce software is, examples of marketplaces and the best custom platforms for you to create a B2B marketplace or your own website. If you’re planning to start your business online, keep this shortlist to test and choose the B2B online solution that fits your needs just right.
You may also be interested in how to open your B2B marketplace.
What is B2B eCommerce Software?
B2B marketplace is a particular case of eCommerce stores. These types of stores provide products and services for other businesses. eCommerce software is a platform which allows for creation of a website or marketplace. There are dedicated B2B eCommerce software solutions available.
Why You Need a B2B eCommerce Solution in 2025
A robust B2B eCommerce platform automates manual processes, reduces errors, and empowers your business to reach new markets and customers globally, overcoming traditional barriers like time zones and geography. Enhanced analytics, mobile access, and integration with core business systems enable smarter decision-making, operational efficiency, and a superior customer experience.
Must-Have Features of a Proper B2B eCommerce Software in 2025
A B2B eCommerce solution provides a lot of opportunities when it has many essential features. So, when choosing a B2B online shop software, make sure it has these features at least:
Customer Grouping And Multi-User Accounts
Ability to create customer segments, assign roles, and manage multiple users per account with role-based permissions.
Multiple user groups in CS-Cart
Custom Pricing
Support for tiered, negotiated, and customer-specific pricing to accommodate contracts and bulk discounts. Companies usually buy a big number of products at once, and they buy regularly. It’s important to provide your purchasers with quantity discounts and individual offers based on their levels (tiers). The B2B eCommerce solution should support user groups with different discounts and privileges, and discounts that depend on how much a customer has already spent in your store. See how CS-Cart handles this.
Organizations Inside a B2B eCommerce Store
Normally, the purchasing process in companies involves more than one person. You need a feature that allows uniting users in organizations. This way, the owner of the organization could add more users to the organization in the store: managers, marketers, accountants. And they all could work in one account as different users.
Advanced Access Control and Account Restrictions
Granular permissions and approval workflows to ensure security and compliance. You can close the storefront for unauthorized users. You should be able to hide the catalog from prying eyes and check every registered purchaser manually. This will protect you from the nefarious activities of your competitors and enhance the moderation of new purchasers.
Easy Price List Downloading
Before ordering, a manager needs to obtain approval for the list of products and prices from the supervisor. So, the manager should be able to quickly download the price list with current prices. You can watch our short video to learn how it is done on CS-Cart.
Quick Bulk Ordering
Tools for rapid bulk purchases and streamlined procurement workflows. A genuine B2B eCommerce software should offer a convenient interface for ordering products in bulk. Consider this: you need to add 50 TV sets and 20 heating boilers of 3 different types to the cart. If a store doesn’t offer a convenient interface for this, you will spend hours just to fill the cart. Time efficiency is crucial, particularly in B2B transactions.
Bulk ordering as it is done on CS-Cart
Convenient order placement
Some entrepreneurs are just not used to purchasing products for their companies through the webshop interface. They usually call and order via phone. In such cases, your manager creates an order in the admin panel. And it’s important that he or she can do it quickly, talking to the customer on the phone.
Easy Reordering
What if a company regularly buys consumables from your store? Don’t make them create a new order from scratch every time. Let them reorder the same products with the same quantities in just one click.
Multiple Storefronts
If you’re going to sell both to companies and individuals, the multi-store feature is a must for your online store. You should be able to configure your storefronts independently, as if you run several different stores. Watch this video on YouTube to learn more about storefronts.
Quote Management (Request for Quote)
Built-in RFQ workflows, quote approvals, and negotiation tools to handle complex B2B sales cycles.
Flexible Shipping and Payment Terms
Support for custom shipping options, split shipments, net payment terms, purchase orders, and credit limits.
ERP, CRM, and PIM Integrations
Seamless, real-time integration with ERP, CRM, and Product Information Management systems for unified data and process automation. Make sure your future B2B eCommerce platform has a powerful API and integrates with third-party business services.
B2B eCommerce Apps and Integrations
Marketplace of third-party apps and native integrations for AI-powered personalization, advanced search, shipping, tax automation, and more. This enables businesses to extend platform functionality, automate workflows, and adapt quickly to changing market demands.
Mobile Access and a B2B App
Fully responsive design, mobile-optimized interfaces, and native B2B apps for on-the-go ordering and management.
Detailed Analytics and Reports
Advanced analytics dashboards and reporting for sales, customer behavior, product performance, and conversion tracking. For example, the CS-Cart platform has a built-in analytics dashboard, but you can even enhance it connecting it with Google Analytics and finetuning goals.
Support for Sales Reps and Live Communication
Features for sales rep assignment, live chat, and communication tools to facilitate complex deals and customer support.
Summary of Must-Have B2B eCommerce Features (2025)
| Feature | Description |
| Custom Pricing & Price Lists | Tiered, negotiated, and contract-based pricing |
| Bulk Ordering & Reordering | Fast, efficient procurement for large orders |
| Customer Grouping & Multi-User Accounts | Segmentation and role-based access |
| Quote Management (RFQ) | Streamlined quote and approval workflows |
| Flexible Shipping & Payment Terms | Custom shipping, payment, and credit options |
| ERP, CRM, PIM Integrations | Unified data, automation, and process efficiency |
| Mobile Access & B2B App | Responsive UI, native apps for mobile business |
| Advanced Access Control | Permissions, restrictions, and compliance |
| Analytics and Reports | Actionable business insights and performance tracking |
| Sales Rep & Live Communication Support | Tools for direct engagement and relationship management |
| B2B Apps and Integrations | Extendable platform with third-party and native integrations |
In 2025, a proper B2B eCommerce solution is defined by its flexibility, integration capabilities, and ability to deliver a seamless, personalized experience across channels and devices.
Best B2B eCommerce Software Solutions in 2025
There are a lot of appealing eCommerce B2B solutions on the market. Yet, we analyze and compare the most interesting ones.
CS-Cart Ultimate
Apart from B2B eCommerce marketplace solutions, CS-Cart has something to offer. There is a CS-Cart Ultimate. It is one of the best B2B eCommerce solutions, a self-hosted B2B eCommerce software for wholesalers and manufacturers of any size. The platform was released to the public in 2005, and now it powers over 50,000 B2C and B2B eCommerce websites worldwide. CS-Cart focuses on feature-richness and ease of use.
Since the CS-Cart wholesale eCommerce platform focuses on rich functionality, it has all the above-mentioned functions, plus more features to offer B2B buyers a true B2C shopping experience. CS-Cart’s powerful API allows integrating with many modern third-party CRM, ERP, accounting, and analytics systems so that you could build a perfectly working B2B ecosystem.
Also, CS-Cart Ultimate ships with an unlimited number of additional storefronts that can be configured independently. It means you can open B2B and B2C storefronts that will work and look differently, and manage them via a single admin panel.
CS-Cart is a self-hosted B2B eCommerce solution, which means it could require some minor technical knowledge to be installed on a server. To make the onboarding easier, CS-Cart offers detailed documentation with installation instructions and server requirements. Thanks to its self-hosted nature, CS-Cart gives you full control over your B2B eCommerce store. You own it, unlike SaaS solutions, which you rent.
CS-Cart users appreciate its ease of use and excellent price-to-functionality ratio. They love its clean architecture and open-source code.
There are some complaints about a complicated upgrade process in case the store is heavily customized, or the server doesn’t meet the requirements. Users also say that the default storefront design is a bit outdated.
Adobe Commerce (previously Magento)
Magento is an open-source B2B online shop software that was released in 2007. It has become one of the most popular eCommerce systems in the world, yet one of the most complex. The company started with B2C software and later was adapted for the B2B segment.
Magento is a powerful global B2B eCommerce solution, offering extensive customization options for businesses operating in multiple markets. This is a pro and a con at the same time. You can make your Magento-based B2B store extremely flexible and feature-rich, but you will need a tech-savvy team of programmers to customize and support your store. And this means more spendings.
You may also be interested in reading: Magento vs CS-Cart: General Overview of Multi-Vendor Features
Magento for B2B has almost all mentioned above must-have features but unfortunately, there are user complaints about the interface complexity in Magento. People also say that Magento requires much time to configure before it can be used live.
Capterra Rating: 4.3
BigCommerce B2B Ecommerce
BigCommerce was founded in 2009 as a SaaS B2B online solution. Its main advantages are hassle-free deployment (due to its cloud-based technology), powerful API, and the ability to run a hybrid business: to sell both to companies and individuals through a single website.
There are some restrictions though. For example, its cloud-based model doesn’t give users much freedom in customization. Plus, you will never get full control over your store and if something bad happens to BigCommerce, then this happens to your business, too.
It’s great that BigCommerce offers the ability to run a hybrid B2B and B2C business. You can create customer groups with different privileges, dividing them into companies and individuals. But unlike CS-Cart, BigCommerce only lets you sell to both groups through the same storefront. And CS-Cart B2B&B2C supports multiple storefronts, and you can create separate storefronts for B2B and B2C and make them work and look absolutely different.
BigCommerce is easier than Magento, but it still requires some time to be mastered because of the feature complexity. Rich documentation greatly helps beginners to learn the platform.
On forums, people say that BigCommerce is an excellent solution only for beginners and small businesses. There are also lots of user complaints about bad customer service. Well, there isn’t perfect customer service, is there?
Capterra Rating: 4.3
OROCommerce
OROCommerce is a B2B eCommerce software solution that supports both B2C and B2B models. The developers say that their platform is even suitable for B2X scenarios. It’s a complex software, and it is suitable for big wholesales companies and enterprises.
OROCommerce is one of the most flexible B2B online solutions on the market. It has all the must-have B2B features including corporate accounts, user roles, multiple price lists, a good API for integrating with business systems, a robust promotion system, buyer-specific catalogs and prices.
OROCommerce supports with their own CRM system OROCRM that allows you to organize the customer contacts and arrange the customer interaction workflow. You’ll definitely need a CRM in your B2B store, so it’s a great built-in feature.
Due to the platform’s flexibility and complexity, it’s not very transparent to operate and develop. Users say that you’ll probably need training to get used to OROCommerce and developers complain about the lack of development documentation. Also, there are no prices on the website so you’ll never know how much it will cost you to start a B2B shop on OROCommerce until you contact the company directly
Capterra Rating: 4.7
3dcart B2B e Commerce Solution
3dcart was released to the public in 2001. It is now a cloud-based eCommerce solution, which means it is easy to deploy and set up but difficult to modify and adapt to the business needs. They offer B2C and B2B e Commerce solutions.
It’s pretty easy to launch a B2B shop on 3dcart B2B because it is cloud-based and doesn’t require technical skills to be deployed. Though, it has the same restrictions as other SaaS platforms: it can’t offer you the same freedom and scalability as hosted solutions such as CS-Cart.
The cool thing about 3dcart is that it has almost all the must-have features for B2B customers mentioned above, except for multiple storefronts and advanced price list management features.
There are many complaints about 3dcart’s customer service and some users say they lost much money because of the unqualified 3dcart support staff. Although this platform is feature-rich, bad customer service can ruin it all.
Capterra Rating: 4.4
Salesforce B2B Commerce Cloud
Leveraging the robust Salesforce platform, their solution enables organizations to develop, manage, and scale intricate online stores that cater to the unique demands of B2B buyers and sellers. Key features include advanced catalog management, personalized customer experiences, self-service portals for bulk ordering, complex pricing models, and seamless integration with Salesforce’s suite of products. The platform also emphasizes AI-powered automation and analytics, ensuring businesses can optimize their operations and enhance customer engagement.
Despite its strengths, Salesforce B2B Commerce Cloud has received notable complaints from users. A primary concern is the high cost associated with implementation and ongoing monthly fees, which many find prohibitive, especially for small to mid-sized businesses. Users also report challenges with the platform’s complexity, particularly when it comes to customization, which can be time-consuming and require significant technical expertise. Additionally, integration with third-party applications often presents difficulties, necessitating extra development work. Regular maintenance is also essential; without it, users may face issues such as reporting inaccuracies or performance degradation.
Capterra Rating: 4.8
X-Cart B2B eCommerce
X-Cart was released to the public in 2000, and it was the very first PHP shopping cart software. It offers both cloud and downloadable solutions, which is really good.
X-Cart is suitable for both B2C and B2B business models though there’s no clear division to B2C and B2B functionality. The solution has a robust vendor management system, promotions, a rating system, a payment distribution system, and other must-have features for any eCommerce store.
But what’s more important for a B2B e Commerce solution, X-Cart natively syncs with popular business systems such as nChannel and Segment. These integrations allow for building an effective B2B ecosystem around the platform.
The main con of X-Cart is that it doesn’t have enough B2B-specific features and multiple storefronts that could be used independently for B2C and B2B commerce. Looks like you’ll need to customize the platform to be able to use it for a complex B2B eCommerce shop.
User reviews are okay in general but many customers don’t like the tech support that often can’t help with resolving the issues, the complexity of the software, and the lack of features and good customer service.
Capterra Rating: 4.2
Commercetools
Commercetools is a leading headless, cloud-native commerce platform built on MACH principles (Microservices, API-first, Cloud-native, Headless). It empowers enterprises to create highly customized, scalable, and future-proof digital commerce experiences across all channels and devices. Its API-first architecture allows for rapid integration with third-party systems, omnichannel enablement, and the flexibility to support multiple storefronts, brands, and business models from a single backend. Commercetools is widely adopted by global brands seeking agility, composability, and the ability to innovate quickly in fast-changing markets.
While commercetools is lauded for its flexibility, scalability, and comprehensive API documentation, users often highlight several drawbacks. The Merchant Center, or admin dashboard, is viewed as basic, lacking robust reporting, merchandising, and search functionalities, which hampers administrative efficiency. Additionally, the platform’s high level of customization can be daunting, necessitating considerable technical expertise and a dedicated development team to maximize its potential. Users also face challenges in executing complex promotions or discounts and have noted inconsistencies between the REST and GraphQL APIs. Furthermore, integration and migration processes can be complicated, and some users have pointed out that backend performance, particularly dashboard speed, requires improvement.
Spryker B2B Commerce OS
Spryker B2B Commerce OS is a modular, headless, and API-first eCommerce platform designed for complex B2B business models such as distributors, wholesalers, and manufacturers. It offers a comprehensive suite of B2B-specific features, including company accounts with multi-user roles and permissions, approval workflows, customer-specific pricing, advanced order and inventory management, and seamless integration with ERP, PIM, and CRM systems. The platform’s composable architecture allows businesses to customize and scale their commerce solutions rapidly, supporting multiple touchpoints (web, mobile, IoT, marketplaces) and enabling integration with third-party tools to future-proof digital commerce. Spryker is recognized for its high performance, strong security, and flexibility to adapt to unique enterprise requirements.
While Spryker is praised for its flexibility, scalability, and robust feature set, users frequently mention a steep learning curve and high complexity, especially for initial setup and customizations. The platform requires significant technical expertise and development resources, making it less suitable for small businesses or teams without experienced engineers. Documentation, while improving, is sometimes noted as incomplete, and onboarding new developers can be challenging. Some users cite higher costs and ongoing maintenance demands as drawbacks, along with less efficient or slower customer service in certain cases. Additionally, finding developers skilled in Spryker’s specific frontend technologies (like Yves and Twig) can be a pinch point.
Optimizely
The basis of Optimizely for B2B is InsiteCommerce. It is a specialized B2B online shop software for manufacturers and distributors. InsiteCommerce was founded in the United States in 1997. This is a SaaS platform, which means it is easy to deploy and maintain (the company does it for you) but it could be difficult to customize and scale.
Optimizely relies on a powerful API, which allows you to integrate the platform with CRM and ERP systems. This B2B eCommerce solution features some useful B2B functions such as fast reordering, advanced order management system with invoice generation and order statuses, the “Quotes” functionality, and built-in specific shipping options.
Unfortunately, this platform doesn’t have all the major B2B functions mentioned at the beginning of this article, so you might need to customize it by adding custom functionality. Taking into account its cloud-based technology, this could become a problem in the end. Hopefully, its “integration architecture” allows for some scaling.
There are not so many user testimonials about Optimizely on the web. They are mostly okay but users complain about a very long learning curve, costly upgrades, and dependence on third-party partners.
Capterra Rating: 4.5
Pepperi
Pepperi is one of the best B2B eCommerce solutions, a platform for large businesses and enterprises. It is a cloud-based B2B eCommerce system with its pros and cons that we’ve already mentioned above: a SaaS eCommerce website is always easier to deploy and support but it is never under your full control.
Pepperi is an omnichannel B2B online solution that easily integrates with CRM and ERP systems through a flexible API. It has lots of built-in features to offer a B2C-like experience for wholesale customers: amazing catalog design, convenient payment and shipping options, special prices, price list management, notifications, and more.
One of the key features of Pepperi is its mobile friendliness. It offers native mobile apps for Android and iOS with offline data support. Users also praise Pepperi’s web and mobile interface.
Users are satisfied with Pepperi in general, but some report terrible customer support that is not available on Friday and Saturday and laggy interface (beautiful though).
Capterra Rating: 4.4
NetSuite SuitCommerce
SuiteCommerce by Oracle NetSuite is a B2B online shop software intended for companies that have multiple sales channels—online shops and brick-and-mortar stores. This is a feature-rich and complex system for large businesses and enterprises. The platform is cloud-based, with its pros and cons.
SuiteCommerce supports multichannel operations and is praised for its versatility and robust billing tools.
It integrates with CRM and ERP systems, supports multiple stores, personalized pricing, quotes, and essential B2B features
The key feature of SuiteCommerce is its multichannel nature. It allows you to connect an online store, a warehouse, a brick and mortar shop, distributors, manufacturers, and channel partners to a single ecosystem.
On the downside, users mention poor customer service and technical support, the complexity of the functionality and interface, and a very long learning curve.
Capterra Rating: 4.1
Shopify Plus
When we are talking about a shopping cart solution, eCommerce B2B platform Shopify is the one worth mentioning. It is a popular SaaS platform which has a lot of possibilities like powerful API or detailed analytics. There is a wide range of instructions: documentation, online private consultations and group ones. There is also a developed support. You can find information on how something works via chat or phone calls round-the-clock. It is designed for high-growth, high-volume enterprise businesses.
Learn more about software from: Shopify or CS-Cart: Which Is Best for Building a Marketplace
Some people are not satisfied with customer services which Shopify provides. They also mention that this platform is not the user-friendly one and it might seem too complex at the beginning.
Capterra Rating: 4.8
Miva B2B online shop software
Miva is a good B2C and B2B online solution. It is suitable for middle-sized businesses and enterprises. This software is well-known for its reliable customer service, feature variety, and relatively user-friendly interface.
Miva’s customers mention three main problems: unfair money-quality balance, problems after updates, and software issues like problems with bulk product editing.
Capterra Rating: 4.8
How to Choose the Right B2B eCommerce Platform
The ideal eCommerce platform for B2B should align with your business model, scale as you grow, and integrate seamlessly with your existing systems. So, when considering launching a B2B solution, make sure it allows for:
- Scalability. Ensure the platform can handle growing order volumes, expanding catalogs, and multi-brand or multi-store operations as your business evolves.
- Integration Capabilities. Look for seamless integration with your ERP, CRM, PIM, and other critical business tools. Open APIs and pre-built connectors are essential for automation and data accuracy.
- B2B-Specific Features. Essential functionalities include custom pricing, bulk ordering, multi-user accounts, flexible payment terms, quote management, and personalized catalogs.
- Security and Compliance. The platform should comply with industry standards like PCI DSS and GDPR, and offer robust authentication and regular security audits.
- Customer Experience. Prioritize intuitive navigation, mobile responsiveness, and personalized content to enhance the buyer journey.
- Support and Vendor Partnership. Assess the quality of service team, onboarding resources, and the platform’s commitment to ongoing innovation.
- Deployment Model. Decide between cloud-based (SaaS) for ease of use and scalability, or on-premise for greater control and customization.
Best B2B eCommerce Platforms for Different Business Types
Let’s now explore which platform might be ideal for your business, depending on its size and needs.
For Small and Medium Businesses (SMBs)
Consider:
- Shopify. User-friendly, cost-effective, and offers tailored B2B features such as custom price lists, unique checkout flows, and a vast app ecosystem. Ideal for businesses seeking quick setup and flexibility.
- WooCommerce. Popular among SMBs for its open-source nature, ease of use, and strong community support. Best for those already on WordPress, but may require plugins for advanced B2B needs.
- Pepperi. Designed for wholesalers and CPG brands, offering a B2C-like buying experience with robust B2B capabilities.
- Cloudfy. SaaS-based, quick to deploy, and provides essential B2B features out-of-the-box, including customer-specific pricing and ERP integration.
For Enterprises and Custom B2B Markets
You’ll be better served by:
- SAP Commerce Cloud. Highly configurable, scalable, and deeply compatible with enterprise systems. Suited for complex B2B cycles and large organizations needing innovation at scale.
- Adobe Commerce (Magento). Supports both B2B and B2C, offers advanced customization, omnichannel support, and is ideal for enterprises with diverse customer segments.
- Spryker. Modular, API-first, and highly scalable for enterprises with complex workflows and multi-market needs.
- CS-Cart. Source-available, highly customizable, and suitable for launching niche marketplaces or specialized B2B portals. Supports unlimited sellers, storefronts, and categories, making it a strong choice for unique or emerging markets.
Wie Gott In Frankreich Case Study: How a Local Food Business Launched a B2B Marketplace in Six Months
A European entrepreneur launched a marketplace for local food producers using CS-Cart, enabling individual storefronts for each seller and supporting unlimited categories and vendors. The platform’s scalability, one-time licensing, and multilingual support allowed the business to grow without technical barriers. Even with no technical background, the founder successfully built and expanded the marketplace, highlighting CS-Cart’s accessibility and flexibility.
Get more details about the case from our Case Study: How CS-Cart Unlimited Categories Raised Local Food Producers’eCommerce
B2B eCommerce Trends and Market State in 2025
The global B2B eCommerce market is valued at approximately $18.8 trillion and is projected to continue robust growth, with digital transactions, automation, and customer-centric strategies at the forefront. So, it’s critical to listen to what is going on the market and adopt innovations.
In 2025, the key trends mainly deal with:
- Personalization. AI-driven, tailored experiences and recommendations.
- AI & Automation. Predictive analytics, chatbots, process automation.
- Self-Service. Buyer-managed portals, automated support, easy reordering.
- Omnichannel/Mobile. Seamless experiences across devices and channels.
- B2B Marketplaces. Growth of online platforms connecting buyers and sellers;
- Social Commerce/Proof. Social media sales channels, importance of reviews and testimonials.
- Dynamic Pricing. Real-time, AI-powered pricing adjustments.
- Digital Payments/Security. Adoption of digital wallets, focus on secure transactions.
The B2B eCommerce market in 2025 is defined by digital-first, customer-centric strategies, with AI and automation driving efficiency and personalization. Businesses that embrace these trends—especially those catering to the expectations of millennial buyers—will be best positioned for growth and competitive advantage.
What Now? Key Takeaways for B2B Projects in 2025
We reviewed the top B2B eCommerce platforms for 2025, explored their strengths and weaknesses, and highlighted the key features that define a successful B2B solution.
Choosing the right B2B webshop software is a crucial step towards building an efficient and scalable online business. You should choose wisely.
Keep in mind: there’s no perfect platform for your business. You will need to customize it more or less so that it suits your business processes and goals. So, before you decide, contact each vendor from this list, request a demo, and make sure you can customize and scale the platform to meet your needs.
Start with CS-Cart B2B & B2C and explore the rest of this B2B eCommerce comparison to find the platform that fits your needs. Here you can create a free personal demo of CS-Cart and play with it for 15 days.
FAQ
How easy is it to integrate an ERP system with a B2B platform?
Any system such as ERP, CMS, CRM is very easy to integrate via the API—special built-in software tool.
Are there free B2B ecommerce solutions?
Some platforms, mainly SaaS, have a free access or trial period. But the possibilities on such conditions and payment plans are very limited and are definitely not suitable for a full-fledged B2B business.
What is the advantage of using an open source software rather than SaaS solution?
Open-source platforms are more flexible in settings and customization. You get more control over your site compared to SaaS solutions.
How long does it take to set up a B2B ecommerce platform?
It depends on the size of the business, but on average, website development takes at least one week.
How do I select the right B2B ecommerce platform for my business?
To choose a selling platform for your business, it is worth considering three main qualities of software: payment plans, growth opportunities, and the possibility of partial or complete control of the platform. The last point, for example, is not available on SaaS platforms, because most of the services are performed by the provider.
What is a B2B referral program?
A B2B referral program motivates customers to recommend your brand, product, or service to decision-makers at other businesses. This means that the leads they send your way already have a level of mutual trust for your business because the funnel they came through was a personal recommendation. In the B2C world, referral programs are already proven to be effective in generating leads. However, how does this play out in B2B? What does it mean for your business? Referred leads are 2x more likely to convert than leads acquired through paid marketing channels. Bringing in more high-quality leads helps you scale up your incoming lead volume without having to scale up your sales and administration teams to manage more low-quality leads. According to Wharton School Of Business, referred customers have a 16% higher lifetime value than non-referred customers.