eCommerce Blog on Running an Online Marketplace

The Ultimate Guide to Create a Marketplace App in 2024: Features, Tech Stack, and Use Cases

The way we shop online is changing, and it’s all about our mobile phones. Imagine, more than half of all adults in the US say they can’t do without shopping on their phones, according to a report by Insider Intelligence. This shift toward mobile commerce is particularly relevant for businesses in the online marketplace industry.

And it’s not just in the US. All around the world, people are using their smartphones for shopping. In fact, a study by Airship and Sapio Research found that a whopping 80% of shoppers worldwide visit a store’s website on their phone while they’re shopping, and 74% use the store’s app. This trend highlights the growing importance of mobile marketplace apps in reaching and engaging with your target audience.

But here’s the big deal: in just a few years, by 2024, nearly half of all online shopping will happen on smartphones alone. That’s a lot! It means that businesses operating in the online marketplace industry need to make sure their websites and mobile marketplace apps work super well on phones. To do this effectively, conducting thorough market research is crucial to understand your target audience’s preferences and behaviors.

So, what’s the bottom line? These numbers show that mobile shopping is becoming the norm, and having a well-optimized mobile marketplace app is essential for any online marketplace business. In this article, we’ll explore how businesses can make the most of this trend in 2024 by creating awesome mobile apps for their online marketplaces, all while keeping their target audience in mind and conducting market research to stay ahead of the competition.

Mobile commerce in 2023. Source: Outerboxdesign.com

Table of Contents

Why Having a Marketplace App is Crucial in Today’s eCommerce Sales

In today’s eCommerce world, having your very own mobile marketplace app is like having a secret weapon for your marketplace business model. Let’s talk about why more and more businesses are realizing just how crucial it is to have their own marketplace app.

1. Easy Shopping Anytime, Anywhere: Imagine someone wants to buy something from your online marketplace. If you have a mobile marketplace app, they can shop from you with just a tap on their phone, no matter where they are or what time it is. Having an app that’s easy to use and available anytime is a big deal for your marketplace platform.

2. A Better Shopping Experience: Marketplace apps can be super user-friendly. They can give personalized recommendations, make it easy to find what you want, and let you buy things with just a click. This makes shopping enjoyable and makes customers want to come back for more to your marketplace app.

3. Cool Notifications: Marketplace apps can send you little pop-up messages, called push notifications. These can tell you about new products, sales, or important stuff related to your marketplace business model. It’s like having a friendly store assistant who whispers the latest deals in your ear.

4. Speed and Smoothness: Marketplace apps are designed to work fast and smoothly. Slow websites or apps that take forever to load can be frustrating for your marketplace platform. Apps avoid this problem.

5. Shopping Without the Internet: Some marketplace apps let you shop even if you’re not connected to the internet. This can be a lifesaver in places where the internet is not very reliable, benefiting your own marketplace app.

Real-World Facts:

These real-world facts prove just how powerful mobile marketplace apps are for eCommerce sales and the marketplace business model. As more and more people use their phones to shop, having your own marketplace app isn’t just a good idea; it’s pretty much a must if you want to do well in the online marketplace industry. In the next section, we’ll explore where and how businesses can make the most of these apps in 2024, benefiting their marketplace platform.

Best Use Cases for a Marketplace App in 2024

1. eCommerce: Online shopping remains a top use case for a marketplace app. Platforms like Amazon and eBay have paved the way, showcasing how marketplace models thrive in this space. Whether it’s general eCommerce or niche marketplaces for specific products or services, the versatility of a mobile marketplace app in the eCommerce sector is evident. When considering mobile app development, understanding your target audience’s preferences is key to a successful business-to-consumer (B2C) marketplace application.

Real-world facts: As of 2023, the m-commerce market comprises nearly 73% of total e-commerce, with mobile devices accounting for 65% of all e-commerce traffic

2. Food Delivery: The food delivery industry has witnessed explosive growth, particularly during the global pandemic. Apps like UberEats and DoorDash have revolutionized how people order food. As the demand for convenient dining options continues, mobile marketplace apps connecting restaurants, drivers, and hungry customers are expected to flourish, making mobile app development in this sector highly lucrative.

Real-world facts: The online food delivery market worldwide is projected to grow by 10.06% (2024-2028), resulting in a market volume of US$1.79 trillion in 2028.

3. Travel and Accommodation: Marketplaces like Airbnb and Booking.com have disrupted the traditional hotel industry by offering unique accommodation options. These platforms connect travelers with diverse experiences worldwide, making travel more accessible and personalized through marketplace apps. Understanding the nuances of mobile app development is crucial to cater to the travel and accommodation target audience effectively.

Real-world facts: Over 800 million people used a travel app in 2022, reflecting the widespread use of mobile apps for travel-related activities.

4. Ride-Sharing and Mobility: Ride-sharing apps like Uber and Lyft have transformed urban transportation. They have not only improved mobility but also created income opportunities for drivers. With ongoing developments in electric and autonomous vehicles, the ride-sharing marketplace is poised for expansion, making mobile app development in the mobility sector a promising venture.

Real-world facts: The ride-sharing and mobility industry has experienced a significant shift towards mobile usage, with the majority of ride bookings, payments, and real-time tracking being conducted through mobile applications. This trend is driven by the convenience and seamless experience offered by on-demand ride-sharing apps, allowing users to hail rides, track routes, and make payments using their smartphones.

5. Healthcare and Telemedicine: Telemedicine marketplaces gained traction, especially during the COVID-19 pandemic. Services like Teladoc connect patients with healthcare providers remotely through mobile marketplace apps. The demand for marketplace applications in healthcare, offering access to medical services, consultations, and prescriptions, is expected to grow, making it an attractive segment for mobile app development.

Real-world facts: The global mobile health market is projected to reach $189 billion by 2025, indicating the substantial growth and investment in mobile health technologies.

6. Fashion and Clothing: Fashion marketplaces like ASOS and Zalando have demonstrated the appeal of curated selections from various brands. With sustainability and personalization trends in the fashion industry, marketplace apps can provide diverse and tailored clothing options while fostering community engagement among fashion enthusiasts. Understanding your target audience’s fashion preferences is critical in fashion-related mobile app development.

Real-world facts: Mobile apps have reshaped the fashion landscape by enabling virtual try-ons, personalized styling experiences, and the creation of social marketplaces, allowing users to share outfits, style tips, and reviews.

7. Real Estate: Real estate marketplaces like Zillow simplify property searches for buying, selling, or renting properties. As the real estate market evolves, user-friendly marketplace apps in this sector will continue to play a significant role in connecting the real estate target audience.

Real-world facts: In 2019, 80% of homebuyers used a mobile app to search for properties, highlighting the importance of mobile technology in the home search process.

8. B2B Marketplaces: Business-to-business (B2B) marketplaces are emerging, connecting suppliers and buyers in various industries through marketplace applications. These platforms streamline procurement processes and offer cost-effective solutions, contributing to the growth of B2B commerce. Understanding the unique needs of B2B clients is essential in B2B marketplace app development.

Real-world facts: A study by BCG found that 80% of B2B buyers are using mobile at work, and more than 60% report that mobile played a significant role in a recent purchase.

These use cases illustrate the versatility and potential of mobile marketplace apps across different industries. With successful examples and growing demand in these sectors, businesses in 2024 have ample opportunities to leverage mobile app development for marketplace apps to cater to evolving consumer preferences and market dynamics.

Asos fashion marketplace app. Source: Designrush.com

Types of Marketplace Apps and Their Tech Stack

Marketplace apps come in various forms, each catering to different user needs and preferences. In this section, we will explore the different types of marketplace apps, their tech stacks, and examples of marketplace apps. We’ll break it down in simple terms for non-technical readers.

1. Native Mobile Apps

What are Native Mobile Apps? Native mobile apps are designed specifically for a particular operating system, such as iOS (Apple) or Android. These marketplace mobile apps are built using programming languages and development tools that are native to the respective platforms, like Swift or Objective-C for iOS and Java or Kotlin for Android.

Tech Stack for Native Mobile Apps:

Pros of Native Mobile Apps:

Cons of Native Mobile Apps:

Complete Marketplace App Examples: Some popular marketplace app examples built as native apps include Airbnb and Uber.

2. Web Apps

What are Web Apps? Web apps are accessible through web browsers on various devices, including desktops, laptops, and mobile devices. They are not installed on your device but run entirely on web servers, making them platform-independent marketplace websites.

Tech Stack for Marketplace Website Apps:

Pros of Web Apps:

Cons of Web Apps:

Secure Payment System: Ensuring a secure payment system is essential for any marketplace website app to protect both buyers and sellers.

3. Hybrid Apps

What are Hybrid Apps? Hybrid apps combine elements of both native and web apps. They are built using web technologies (HTML, CSS, JavaScript) and wrapped within a native shell that allows them to be distributed through app stores.

Tech Stack for Hybrid Marketplace Apps:

Pros of Hybrid Apps:

Cons of Hybrid Apps:

Understanding the different types of marketplace apps and their tech stacks is crucial when planning to build or invest in a marketplace platform. Your choice depends on factors like your target audience, budget, and desired features. In the next sections, we’ll delve deeper into the key considerations for each type of complete marketplace app.

Uber, a progressive web app. Source: codica.com

List Essential Features Your Marketplace App Needs

When considering marketplace mobile app development, it’s crucial to incorporate basic features that enhance the user experience and drive the success of your online marketplace app. Here are the must-have features your marketplace application should include:

1. Product Listing and Inventory Management

Product listing and inventory management are the backbone of any multi-vendor marketplace app. It allows sellers to create and publish their products or services, while buyers can browse and view them. This feature involves adding comprehensive information about the products, including:

2. Search and Filtering

Search and filtering features are essential for helping buyers find the products or services that match their specific needs and preferences on your marketplace website. This functionality includes:

3. Payment Methods for Your Marketplace App

A secure and reliable payment system is vital for facilitating transactions on your marketplace app. This feature encompasses:

4. Rating and Review

Rating and review functionalities are crucial for building trust and transparency within your marketplace app development community. These features allow users to:

5. Messaging in Your Marketplace Application

Messaging capabilities facilitate communication and interaction between buyers and sellers on your marketplace mobile app. This feature includes:

To successfully build a marketplace app with these features, leverage the tech stack and tools you’ve chosen for online marketplace app development, such as Firebase, React Native, Flutter, or others. Thoroughly test and debug your marketplace application to ensure it is free of bugs and errors, meeting the specified requirements and providing a seamless user experience. Utilize testing and debugging tools like GitHub, Firebase, Stripe, and more to streamline the development process and create a standout marketplace mobile app.

Marketplace Apps for Customers and Sellers: Do You Need Both?

When it comes to building a successful marketplace, having a dedicated marketplace app is often a crucial component. These apps cater to different user profiles and play pivotal roles in the overall functionality of your marketplace website. Let’s explore the key differences between apps for customers and apps for sellers, and understand how they contribute to the growth of your business-to-business marketplace:

App for Customers: Enhancing User Experience

An app for customers is an integral part of building a marketplace app. It essentially transforms your marketplace website into a mobile-friendly format, allowing customers to access and engage with your platform while on the go. Here’s a closer look at the key features and benefits:

App for Sellers: Empowering Business Owners

For those looking to build a marketplace, an app for sellers is equally important. This mobile dashboard allows sellers to efficiently manage their operations within the marketplace. Here’s how it contributes to the success of your business-to-business marketplace:

When you’re in the process of building a marketplace, it’s crucial to understand the significance of these marketplace apps. Whether you opt for separate apps for customers and sellers or choose a unified approach, ensuring that these key features are seamlessly integrated into your marketplace app is essential. This ensures that your business-to-business marketplace can thrive and reach its full potential.

By offering an enhanced user experience, a unified marketplace app accessible on platforms like the Google Play Store, and robust features for both customers and sellers, you can create a marketplace that stands out and thrives in today’s competitive online marketplace landscape.

Marketplace App Development: Ready-Made or Code from Scratch?

When considering online marketplace app development, you’ll face a critical decision regarding your marketplace app. You have the option to build your marketplace app from scratch, collaborate with a development team, or leverage a ready-made solution. Each approach has its merits and considerations, and your choice will significantly impact the success of your marketplace application development. Let’s explore these options in the context of building a marketplace app:

1. Development Team for Building a Marketplace App

Pros:

Cons:

2. Online Marketplace App Development from Scratch

Pros:

Cons:

3. Leverage a Ready-Made Native Marketplace App

The Optimal Choice for Successful Marketplaces:

Opting for a ready-made native marketplace app is often the quickest, most cost-effective, and trouble-free approach to online marketplace app development. These apps are designed to seamlessly integrate with your marketplace platform, saving you valuable time and resources. Here’s why it’s a top choice:

Pros:

Cons:

CS-Cart Multi-Vendor, for instance, provides a ready-made mobile app developed by CS-Cart experts. This app integrates seamlessly with the CS-Cart Multi-Vendor marketplace platform, offering a complete and hassle-free solution for successful marketplaces. Moreover, CS-Cart also offers the source code for the mobile app, giving developers the flexibility to customize and extend its features if necessary.

CS-Cart’s mobile app for customers and sellers

In conclusion, while building a marketplace app from scratch or working with a development team has its merits, leveraging a ready-made native marketplace app provided by a platform provider like CS-Cart Multi-Vendor is often the optimal choice for hassle-free and successful marketplace application development. This approach ensures a swift, cost-effective, and trouble-free route to launching your marketplace app on Apple’s App Store and other app marketplaces.

How to Create a Marketplace App from Scratch: 5 Essential Steps

Creating a successful marketplace app is an exciting endeavor, but it comes with its fair share of challenges, especially when it comes to estimating the required investment in terms of both money and time.

In this section, we will delve into the initial steps involved in building a marketplace app, with a special focus on the Minimum Viable Product (MVP) launch. For each step, we will discuss the challenges that may arise and suggest solutions to overcome them.

Step #1. Idea Generation and Conceptualization

Challenges:

Solutions:

Step #2. MVP Definition

Challenges:

Solutions:

Step #3. Development and Technical Challenges

Challenges:

Solutions:

Step #4. Budgeting and Resource Allocation

Challenges:

Solutions:

Step #5. Marketing and User Acquisition

Challenges:

Solutions:

In conclusion, building a marketplace app is a complex marketplace development endeavor that requires careful planning and consideration of various challenges related to budgeting and time estimation.

By conducting thorough research, collaborating with experienced professionals, and remaining flexible in your approach, you can overcome these challenges and increase your chances of launching a successful marketplace app that meets the needs of both buyers and sellers in your target niche.

Remember that the journey does not end with the MVP launch. Continuous iteration and improvement are essential for long-term success in the competitive marketplace landscape.

Conclusion: Building a Marketplace App Made Easy

As we’ve explored the challenges of creating a marketplace app, it’s clear that making one from scratch can be tough. There’s a smarter way to do it without all the hard work and expenses.

Instead of starting from scratch, consider using no-code app builders or, even better, getting a ready-made app from experienced marketplace platform developers. This approach can save you time, money, and energy, allowing you to focus on building a successful marketplace community.

One great example of a ready-made app is the mobile app for CS-Cart Multi-Vendor. It comes as part of the CS-Cart Multi-Vendor platform, making it easy to launch your marketplace on iOS and Android without the headaches of custom app development.

As a marketplace owner, you can use this app to attract buyers to your platform swiftly. With its user-friendly design, the CS-Cart Multi-Vendor Mobile Application complements the web app and extends your marketplace offers to a broader audience.

Check out the CS-Cart Multi-Vendor Mobile Application and see how it can help you bring your marketplace idea to life quickly and affordably. With the right tools, you can thrive in the world of online marketplaces without the usual hassles. Don’t miss this opportunity to make your journey smoother and more successful, attracting buyers to your platform effortlessly.

FAQ

1. What are the specific features and functionalities that should be included in a marketplace app to ensure its success?

Specific features and functionalities for marketplace success often include robust user profiles, search and filtering options, secure payment gateways, rating and review systems, messaging capabilities, and a responsive and user-friendly design.

2. Can you provide more examples of successful marketplace apps in each of the mentioned use cases?

Some notable examples of successful marketplace apps in different use cases include Airbnb and Uber in eCommerce, UberEats and DoorDash in food delivery, Airbnb and Booking.com in travel and accommodation, Uber and Lyft in ride-sharing, Teladoc in healthcare and telemedicine, ASOS and Zalando in fashion, Zillow in real estate, and Alibaba in B2B marketplaces.

3. How do you choose the right tech stack for building a marketplace app, and what factors should be considered in this decision?

Choosing the right tech stack for a marketplace app involves considering factors like platform compatibility, scalability, developer expertise, and the specific needs of your marketplace. Factors to consider include programming languages, development tools, UI/UX frameworks, and backend integration options.

4. What are some best practices for marketing and user acquisition when launching a marketplace app to compete with established platforms?

Best practices for marketing and user acquisition include targeted advertising, social media outreach, influencer partnerships, referral programs, and emphasizing the unique value proposition of your marketplace app when competing with established platforms.

5. Are there any legal or regulatory considerations that entrepreneurs should be aware of when developing a marketplace app?

Entrepreneurs should be aware of legal and regulatory considerations related to data privacy, payment processing, taxes, and user agreements when developing a marketplace app. Consulting legal experts and complying with local regulations is essential.

6. What are the potential risks and challenges associated with using no-code app builders for marketplace app development?

Risks and challenges of using no-code app builders may include limited customization, scalability constraints, and potential restrictions in implementing advanced features. Entrepreneurs should assess whether the chosen builder aligns with their long-term goals and requirements.

7. Can you elaborate on the concept of the “network effect” mentioned in the article and how it applies to growing a marketplace app’s user base?

The “network effect” refers to the phenomenon where the value of a marketplace app increases as more users join the platform. It applies to growing a marketplace app’s user base because a larger user community attracts more buyers and sellers, creating a self-reinforcing cycle of growth.

8. Is it possible to integrate additional advanced features into a ready-made marketplace app like CS-Cart Multi-Vendor, and if so, how can this be achieved?

Yes, it is possible to integrate additional advanced features into a ready-made marketplace app like CS-Cart Multi-Vendor. This can be achieved by customizing the app using the provided source code or by collaborating with experienced developers who can extend its functionality according to specific business needs and goals.

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