The Shopping Psychology Of Offline and Online Customers
Josh Wardini, Community Manager at Webmastersjury
When you are out and about looking for that perfect jacket or a pair of shoes, you probably won’t even notice the effort retailers go into to try and convince you to buy a product. Every window display and every music choice in a physical store has been carefully considered. Even signs and colors used on online stores are likely to have been discussed in depth. Whether it’s red and yellow to entice hunger at McDonald’s, or the green used on discount websites like Groupon to make shoppers feel relaxed and at ease, these tactics are used more and more often to affect shoppers’ decisions.
This is due to the process of shopper’s psychology. Although we may not realize it at the time, our brain is taking in a lot of information when it comes to deciding whether to buy a product. Something as simple as the color of the display can change our purchasing decision. For a retailer, a lot of different elements need to be taken into consideration.
When it comes to online shopping, the shopping psychology process for the retailer can be even harder, as she may not be able to customise her store as much as she would like. That is where CS-Cart can help.
The product is a very powerful ecommerce platform that can cater for the needs of online retailers. One of the platform’s biggest benefits is the fact that it is extremely customizable. The software used ships with open PHP code and a huge community, meaning that brands can do pretty much all they want with online stores, in a way that would never be possible with other platforms such as Shopify or BigCommerce.
The 92% of people are influenced by the website design and visuals, so it is important for brands to put a lot of thought and consideration into how their website looks, as well as just the products they sell.
As for the online shopping, a lot of elements are likely to affect your decision making. The biggest factor people take into consideration is the price of the product, but other important factors include the shipping cost and speed, discounts and offers, trustworthy reviews, the flexibility of returns, overall brand reputation, the simplicity of navigation on the site, the selection of products on offer, and if the site is mobile friendly or not.
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