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The Role of AR and VR in eCommerce Transformation

If you want to be the next great thing in online shopping, it is crucial to think about what makes you stand out from your competitors.

How exactly do you establish a strong point of difference is the key question. To find the answer, companies are using augmented reality (AR) and virtual reality (VR).

These innovations might help you stand out from the competition and draw in new clients for your company. Consumers’ lives are already becoming easier thanks to virtual reality in e-commerce. Companies that make these investments will be able to offer superior customer service. Increasing sales and customer loyalty will result in improved revenue from the investment.

What is augmented reality (AR)?

By incorporating virtual aspects into actual environments, augmented reality (AR) technologies improve user engagement with apps and platforms.
The value of AR on a global scale was $16.92 billion in 2021, and it is anticipated to reach $105.67 billion by 2028.

Image created on Canva – statistics sourced from GlobalNewsWire

Although initially connected to online purchasing, augmented reality is now being employed more frequently in physical stores and offline activations.

Thanks to augmented reality capabilities, customers can now learn more about products and immerse themselves in the brand’s narrative. These resources assist companies in meeting consumer demands for a more interesting and interactive purchasing experience.

What is VR?

Users can engage in 3D interaction with a simulated digital environment using virtual reality (VR). A VR headset, or head-mounted display, makes virtual reality experiences realistic.

Virtual reality has many potential uses, but online gaming is where it is most frequently used. It can aid in the study of ancient cultures, the practice of surgery by doctors, and the preparation of soldiers for hazardous war situations. As you might expect, it also has a variety of uses in both retail and e-commerce.
In 2022, the aggregate revenue from VR products for enterprises and consumers was $11.97 billion. Profits from VR are expected to reach $15.81 billion in 2023.

Image created on Canva – statistics sourced from Statista

How does augmented reality (AR) differ from virtual reality (VR)?

Contrary to augmented reality, which incorporates digital features into the real world, virtual reality uses a headset to create an entirely simulated experience. While VR immerses users in a different realm, AR experiences attempt to enhance the existing world.

Because it does not require the same gear or safety precautions, augmented reality is more accessible than virtual reality in e-commerce. With only a smartphone and an app often needed, AR experiences are simpler for businesses to develop. Using the best digital business card instead of a paper-based card is fairly similar to it in terms of simplicity.

The Role of AR and VR in eCommerce

Augmented Reality (AR) in eCommerce: Enhancing the Real World

In eCommerce, augmented reality (AR) has become a ground-breaking technology. It combines the physical and digital worlds to give customers a rich and engaging shopping experience.

Here are some ways that AR is having a big impact:

Free to use image sourced from Unsplash

Successful eCommerce marketplaces are starting to include augmented reality (AR) technology as it continues to advance and become more widely available. AR is changing how customers interact with products and companies by enriching the real world with virtual aspects.

By integrating augmented reality, eCommerce companies are well-positioned to prosper in a time when customers place a premium on immersive experiences. It should be noted that remote access software for tech support can assist in troubleshooting and resolving any software issues clients or staff may experience with this technology.

VR in eCommerce: Immersive Shopping Experiences

By immersing consumers in wholly virtual surroundings, virtual reality elevates the eCommerce experience. Although not as common in eCommerce as AR, VR has several distinctive applications.

Free to use image sourced from Unsplash

Virtual reality still has a plethora of potential uses in online commerce. Although it is now less widely used than Augmented Reality (AR), it provides a glimpse into what internet shopping may look like in the future.

VR stands out as a disruptive force in eCommerce because it can take customers to interactive, digital realms and create remarkable purchasing experiences. Companies that adopt VR are not only staying ahead of the curve, but they are also revolutionizing online shopping by giving customers access to previously inconceivable experiences.

Case Studies of AR and VR in eCommerce

AR and VR are part of a long list of innovative tools, such as business PBX systems, that enhance business processes. Here are some case studies of AR and VR in ecommerce. 

Case Study 1: IKEA’s AR Furniture Shopping


IKEA, the global furniture retail giant, recognized the challenge of customers visualizing how furniture would fit and look in their homes before purchasing. IKEA released the augmented reality software IKEA Place to address this problem.


IKEA Place utilizes AR technology to enable customers to virtually place IKEA furniture in their homes using their smartphones or tablets. Users can browse IKEA’s extensive catalog, select a product, and point their device’s camera to see the selected furniture item integrated into their living spaces in real time.


Case Study 2: Alibaba’s Virtual Reality Shopping


After building a robust online store, the Chinese eCommerce giant sought to offer customers a remarkable purchasing experience. They introduced Buy+ (also known as Taobao Buy+), a VR shopping platform.


Buy+ immerses users in a virtual mall where they can explore products and shops. Users wear VR headsets and can navigate through the virtual shopping center. They can also view products in 3D, receive product details, and make purchases directly within the VR environment.


These case studies show how AR and VR technologies can revolutionize the eCommerce industry. They can foster growth and innovation in addition to improving the client experience.

Join the Movement

Augmented Reality (AR) and Virtual Reality (VR) are powerful tools that can transform your business. Using these innovative technologies will help you stand out in a market that is getting more and more crowded. Remember to innovate and incorporate these technologies when you construct your online business because they will undoubtedly define the future of eCommerce.

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Author Profile

Yan Anderson
Yan Anderson is the Social Relations and Content Manager at CS-Cart. He's passionate about creating content that explains complicated things in simple terms. Yan loves writing and making videos about the ecommerce industry and technology trends. He manages this blog as an editor.
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