eCommerce Blog on Running an Online Marketplace

Simple Steps to Build an Online Presence for Your Business

Diana Nadim Adjadj is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Diana also runs her own 3to5Marketing blog. What inspires her the most in her writing is traveling and meeting new people.

Bill Gates once said: “If your business is not on the internet, then your business will be out of business”. This quote is genius and so true.

The importance of building an online presence for modern business is hard to overestimate. It helps to increase brand awareness, improve build loyalty and, as a consequence, boost sales. In this article, you will find tips and tricks on creating an online presence for your business.

Develop a Website

To establish online presence, the first step you should take is to create a website. Your site should be mobile-friendly, have a clear structure, and look catchy. Since a website is an essential element of the branding identity, you should also make sure that it has an appropriate tone of voice.

If you are not a programmer, you should find a user-friendly platform, which perfectly meets your needs. For instance, you may choose CS-Cart Shopping Cart software, which has all features necessary to craft a highly functional online store or a marketplace. If you pick this option, you will save money and create a website which will look exactly the same as you have imagined.

Design an Effective Content Marketing Strategy

If you ask any experienced marketer how to build a widely successful business, you will get a simple answer—design an effective content marketing strategy. Yep, in the information age, high-quality content is a key to building an online presence and making business highly profitable. Here is a list of questions you should answer to develop a content strategy to build your web presence:

Don’t Ignore SEO

If you don’t want your excellently written article to “get lost” on the World Wide Web, you should make it SEO-friendly. It will increase your chances to get the article to the top of Google search and drive more traffic to your website. Take a look at must-follow rules for content creators:

Be Active on Social Media

Statistics say that internet users tend to spend more than 2 hours and 22 minutes per day browsing social media platforms and texting their friends. So if you target the audience other than Silent Generation, your online business must be present on popular social networking sites.

Here are a few tips on how to use social media for building an online presence:

In Conclusion

You have just got the ultimate guide on creating web presence in e commerce for your business. Now it’s your turn to act. Stop ignoring the importance of online presence and start working toward your marketing strategy improving.

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