|Jason Chow is an Outreach Manager and marketer for Webrevenue.io, where we provide content and marketing for startups and online businesses.|
Don’t you just hate it when you see a customer adds items to the shopping cart, only to just abandon it right before checkout? Shopping cart abandonment is a serious issue that online businesses often face and unfortunately, it’s impossible to eliminate it completely. In this article, you will learn cart abandonment statistics and how to reduce shopping cart abandonment.
As of the second quarter of 2017, it was found that more than 77% of online retail orders were abandoned instead of purchasing.
However, that does not mean you can’t reduce cart abandonment rate. In this post, we’ll share with you some tips and tricks to combat shopping cart abandonment and improve your chances of getting that sale.
Make Your Checkout Simple
A major reason for cart abandonment? A complicated checkout process. A research by the Baymard Institute claims that as much as 27% of window shoppers abandon their carts when the payment and checkout process becomes too complicated.
Keep your checkout process as simple as possible. At the end of the day, your checkout process should be down to just three items:
- Delivery details
- Payment details
- Review and confirmation
Send Reminder Emails About Their Carts
If your customer happens to have an account registered to your online store, then odds are you can reach them via email.
Set up an email automation service that will automatically send out emails to users who abandoned their carts. For example, CS-Cart comes with abandoned cart email by default. Make use of it and hopefully, the customers will be reminded of the products they were about to purchase and follow through with it.
Keep the Load Times Short
A case study by Unbounce shows that a slow loading cart page can have a huge effect on a customer’s decision to follow through with their purchase. So, it pays to have a cart page that’s optimized and loads fast.
Thankfully, you can easily fix this problem by using the best web hosting services around to keep your site loading smoothly.
Keep Your Extra Costs (Fees, Shipping, Tax) to a Minimum
Nothing turns off a purchase more than finding out that you had to pay exorbitant additional fees. If the shipping cost is higher or equal to the price of the goods itself, you’d think twice before going ahead with the purchase.
If you want to make sure that you don’t scare off your customers (and that all important sale), try to keep all those additional costs at a minimum.
Provide Multiple Payment Options (and Make Sure They’re Secure)
Having a variety of payment options is a necessity for any online businesses today. Imagine losing out on a sale just because the customer can’t use their preferred card.
Avoid those situations by accounting for all card payment types (credit, debit, prepaid, etc.) and include worldwide payments such as PayPal, Google Wallet, and others.
In CS-Cart, there are over 50 payment gateways and processors you can choose from.
With more payment options, your user will more likely go through with their purchase, Plus, you’ll also open up your online store to bigger audiences.
Put Up an Exit-Intent Popups
Last, a popup is not just an excellent way to get users to sign-up for your newsletter, you can also use it to encourage them to stay and go through with the purchase by offering a deal or giving more information about the product.
So there you have answer to the question how to improve cart abandonment rate. If you implement all of the suggestions to your site, you will definitely reduce the rate of cart abandonment for your site. Want more help with setting up your cart online? Check out our blog for more details!