Infographic: Online Shopping VS Offline Shopping
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Josh Wardini, Community Manager at Webmastersjury |
There is a reason that online shopping is starting to take over the world. It offers so many benefits that physical stores are just unable to compete with. Despite the fact that in the USA offline sales are still much higher than online sales, the fact is, online sales are growing at a much higher rate, so it seems likely that it is only a matter of time before people will be shopping online much more than in brick and mortar stores.
While there definitely are some disadvantages to buying products online, there are many more advantages and benefits. Here are a few reasons why people are increasingly choosing to shop online:
Better prices. In many occasions you will find that online stores are able to offer prices that are much lower than in a physical store. Lots of businesses will reduce profit margins to get more customers, plus you are able to browse many different stores online in order to find the best price. Additionally, you can use an online platform like Shopping.fm to browse multiple online stores for the product you need at the same time, making sure that you’re getting the best bang for your buck.
Convenience. There is no doubt about it, shopping online is definitely convenient. You don’t even have to leave the house to get goods from your favourite store, you can quite easily find it on its website. You also don’t have to wait for the stores opening times, or take the time out of your day to actually go to the store and buy something.
Variety. If you are shopping in the high street, you are limited to the number of shops there, and the number of products that they have in stock. Shopping online allows you to browse through a huge array of items that you might not be able to find in store, and it makes finding specific things a lot quicker.
No more crowds. Many people hate the shopping experience because of the amount of people they have to push through to see products, and how long they often have to queue for to make a purchase. Plus, parking can be a big problem, especially around busy periods such as weekends and Christmas. With online shopping, you don’t have to worry about these issues at all.
Less compulsive. Sometimes when you are out and about shopping you will end up buying things that you don’t need because of offers, displays or pushy sales people. Online, you can often avoid this problem which will save you money in the long run.
More and more brands are heading online, and with platforms such as CS-Cart out there, they can do it quickly and efficiently, creating an effective ecommerce store in no time.
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Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.