eCommerce Blog on Running an Online Marketplace

How To Choose a Good Domain Name that Embodies Your Ecommerce Brand

how to choose a domain name

There are many elements a good eCommerce website needs to have in order to succeed. Some believe a great website design, reliable eCommerce platform, and quality products are enough to win the market. However, there is one factor many don’t even consider to be important—a good domain name.

Your domain name says a lot about your business. It is your address on the internet and how you present yourself to the public. That is exactly why it’s important to register a domain name that evokes professionalism.

It might seem overwhelming, or even impossible, to choose a name that perfectly embodies your eCommerce brand. But contrary to popular opinion, it is quite a straightforward process. All you need to do is follow a few simple steps.

Decide if you want to prioritize branding or discoverability


Image by Peggy und Marco Lachmann-Anke from Pixabay

Before you start thinking of a good domain name, you first need to decide whether you want the name to show off your uniqueness and promote your brand, or to target a specific audience. Both approaches have their benefits.

A brandable name is a good choice if you want to rely on things such as social media, pay-per-click advertising, and affiliate marketing to draw in customers. These names stand out from the crowd and usually have no descriptive meaning. They are also unique, memorable, and most of the time they even consist of made-up words.

On the other hand, if you want to prioritize search engine traffic, keywords are your best friend. If you use keywords that are closely related to your niche, you will attract your target customer much easier, while at the same time having a domain name that will show the purpose of your website.

You need to make sure your keywords flow well together. If you include a lot of keywords that don’t link logically, your domain name won’t be memorable and won’t perform well in search engine results.

Ideally, your domain name should have both important factors. Mixing these two elements will result in a unique brand name that resonates with your customers and is easy to find.

Think about domain name extensions

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How do you want your domain name to end? There are a lot of different domain name extensions, and the one you choose can either make or break your website. So, which domain extension should you use at the end of your URL?

These are the most common extensions for eCommerce stores:

Keep it short

Image by Arek Socha from Pixabay

If you look at some of the most successful eCommerce stores, you will notice that all of them have one thing in common—short domain names. While your domain name can have up to 67 characters, that is generally considered to be too long. The most common domain names contain two words and have 12 characters.

Try to keep your domain name between 6 and 14 characters. Short domain names have a better chance of being memorable, but that is far from their only benefit. The shorter and more concise your URL is, the better.

Here are some of the reasons why you should opt for a short domain name:

The only issue you might come across when trying to register a short domain name is availability. Most good and short domain names are already taken. You can solve this issue by creating a brandable domain name or using an alternative extension.

Know what to avoid

While it is difficult to find a good domain name that is also available, there are some mistakes you need to avoid. You will probably need to be creative and make some compromises regarding your name while making sure to dodge some costly mistakes.

Some of them include:

Final thoughts

Choosing a good domain name will undoubtedly be hard work and take a lot of time, but it will be worth it in the end. If you put in enough effort and pick the best domain name, your eCommerce business will be able to thrive.

If you follow the steps mentioned above, you can be sure that the domain name you end up with is going to positively affect your business and get you a lot of website visitors.

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