Guest posts

E-Commerce Marketing Strategies to Make the Most of Small Businesses

Now more and more people have started shopping online. The top marketplaces generated revenue of $3.32 trillion last year. 

Shockingly, 66% of it was global eCommerce sales. Marketplaces like Amazon, Flipkart, and eBay have huge customer bases. They have a worldwide audience and sellers.

Moreover, the e-commerce industry is predicted to generate over $5.5 trillion in sales worldwide as of 2022. If you have an eCommerce platform running, then you have a great chance of getting more sales. 

The only problem is that it’s a dynamic industry. Ecommerce marketing trends keep changing each day, month, and year. 

And the only way to tackle this issue is to develop a strong eCommerce marketing strategy.

However, if you implement certain E-commerce strategies, you can surely increase your sales. For one, you do not need to list all of your products on your website. You can use e-commerce marketplaces to compliment your eCommerce website.

Curious to know more? Read on for some of the best-performing eCommerce marketing strategies today!

7 Best Ecommerce Marketing Strategies for your Small Business

Utilize Search Engine Optimization

Search engine optimization is a must for each type of eCommerce business. SEO helps you with everything from making your website shine, finding the right keywords, and structuring content. 

On top of that, search engine optimization benefits you when you add videos to the web page. It allows you to build links with higher authority websites to reap the benefits of link juice. 

Although SEO might sound daunting, it benefits significantly in growing your eCommerce store in the long run. 

Implement Email Marketing

Email marketing can be a cost-effective eCommerce marketing tool. It generates 5x more sales than social media. There are email marketing tools that can automate your personalized messages and monitor performance. 

Before you start running email campaigns, it’s good to build your email list. You are supposed to send emails to those who have given permission. 

In order to build a highly targeted email list, you can use forms on checkout and a page by communication. Along with this, it also requires sending abandoned carts to relevant buyers. 

According to Baymard Institute, the average shopping cart abandonment rate is 69.8%. Furthermore, it causes an $18 billion loss yearly to eCommerce businesses. 

Hence, you can gather a quality email list and use it to send personalized emails to the audience. Also, you can keep improving your email campaigns for more sales. 

Sharing exclusive email promo codes, gifts, and other benefits gives you more conversion. So, you can keep adding these strategies to make your email campaigns effective.

Optimize Product Page

Your product pages perform two main functions: attract and convert. This page contains targeted keywords and SEO-optimized content to attract leads. It also carries meta tags, proper headings, and relevant internal links. 

Once your product page starts getting traffic, it aims to convert visitors. 

Your product description comes into the role here and persuades the audience. It directly hits the audience’s pain points and tells the possible solution. As a result, people feel more comfortable making a purchase and let you grow your brand. 

Make sure to add high-quality images and product videos so that the buyers understand what exactly it is that they would get and feel confident enough to buy it. 

Adding videos also helps you in SEO and increases the product page’s traffic. You can choose relevant video templates in your promo video maker to create engaging product videos. It will not only boost conversion, but it will also increase engagement. You can also use any AI video generator to speed up and streamline video creation.

Get Customer Reviews

Do you know that 70% of customers read one to dozens of customer reviews? 

Having customer reviews for your products helps you gain the trust of prospects. Your leads feel motivated to make sales and use your products.

To get reviews from current customers, you can send a warm email telling them the importance and value of their feedback.

To motivate customers, you can offer some discounts or new launch offers every now and then. Consequently, customers will get to use more of your product or service and feel more comfortable giving reviews to your products. 

As a marketer, ensure to maintain the quality of products. If you have quality products, your customers will give you good reviews. 

Also, customers will comment on your store’s customer support and purchasing experience, so make sure it is good and smooth.

Your eCommerce site will witness more sales over time if everything is executed well. 

Run Customer Loyalty Program

Your customers feel happy when you appreciate them. If you create a customer loyalty program and provide great offers, they will feel more comfortable buying from your eCommerce platform. 

For example, suppose your current customer has referred a new customer, given positive reviews on social media, and supported your brand in any way. In that case, you can invite them into your customer loyalty program.

They can be given discount offers, free sample products, or any such exciting benefits, which will indicate that you respect your buyers and regular customers. As a result, loyal customers will prefer your e-store.

Implement Content Marketing

Do you have an eCommerce store but not a blog section? If your answer is no, consider making it right now. 

Every e-store should consider adding a blog section to post blogs regularly. It’s a great way to rank high in search results and grab more people’s attention. 

You can also start a podcast; it will help you show your expertise. Or, you can submit a guest post for more reach and website traffic. It will also help you gain backlinks to get benefits in SEO. 

Last but not least, you can create videos, ebooks, infographics, and many other forms of content.

Wrapping Up

The right eCommerce marketing strategy can help you attract more leads and conversions in your E-commerce marketplace. However, it requires choosing ideal marketing strategies and implementing them to grow your business. 

But when you discover the best ideal marketing strategy that fits your budget. You can build a successful eCommerce store that gives a good customer experience and generates sales.

Head of Content Marketing at CS-Cart | Website

Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.