Cross-Selling Tools in CS-Cart: the Buy Together Add-on
Hi!
Cross-selling means suggesting related products to customers. Merchants use cross-selling techniques to sell additional useful products to their customers.
CS-Cart offers four built-in cross-selling tools. In this article, we’re going to tell you about one of them—the Buy Together add-on.
The Buy Together add-on allows you to group related products into a bundle and offer a discount for the bundle. For example:
The screenshot shows the add-on in action. A customer is looking for a new hiking backpack. Perhaps he or she is going on an overnight hike. Offer a new sleeping bag as well, and give a discount for the bundle. As a result, the customer gets a new set of camping gear at a lower price, and you increase your online sales.
For instructions on setting up the Buy Together add-on, refer to our Knowledge Base.
We would like to know what you think about cross-selling in CS-Cart. Does the Buy Together add-on help boost your online sales? Please share your ideas and experience!
In the next post, we’ll talk about another cross-selling tool—the Required Products Customers Also Bought add-on. Stay tuned and follow us on Facebook, Twitter, and YouTube.
Have a good day!
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Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.