Hi!
Cross-selling means suggesting related products to customers. Merchants use cross-selling techniques to sell additional useful products to their customers.
CS-Cart offers four built-in cross-selling tools. In this article, we’re going to tell you about one of them—the Buy Together add-on.
The Buy Together add-on allows you to group related products into a bundle and offer a discount for the bundle. For example:
The screenshot shows the add-on in action. A customer is looking for a new hiking backpack. Perhaps he or she is going on an overnight hike. Offer a new sleeping bag as well, and give a discount for the bundle. As a result, the customer gets a new set of camping gear at a lower price, and you increase your online sales.
For instructions on setting up the Buy Together add-on, refer to our Knowledge Base.
We would like to know what you think about cross-selling in CS-Cart. Does the Buy Together add-on help boost your online sales? Please share your ideas and experience!
In the next post, we’ll talk about another cross-selling tool—the Required Products Customers Also Bought add-on. Stay tuned and follow us on Facebook, Twitter, and YouTube.
Have a good day!