Case Study: How CS-Cart Unlimited Categories Raised Local Food Producers’eCommerce
For five years, Stéphane Picard, a solo entrepreneur from Europe, has organized a weekly farmers’ market in their neighborhood, forming close relationships with local producers and gaining firsthand experience in logistics, marketing, and customer needs.
Over time, a bigger idea took shape: creating an online marketplace where small producers could sell directly to customers. After discovering CS-Cart in October 2024, he aimed to create an inclusive model with individual storefronts for sellers, making high-quality food products accessible and helping producers find their audience.
From Idea to Launch
“The idea came gradually,” he shared. “I seriously considered it two years ago and, after a long search, I discovered CS-Cart in October 2024.”
The market for high-quality food products is already populated by niche players—meat, wine, or fish specialists—and gourmet online shops. But most don’t support direct sales from producers. This left room for a new, more inclusive model.
Implementation, Key Features, and Support
To make the marketplace vision a reality, the entrepreneur needed a platform that could:
- Provide individual storefronts for each producer;
- Support an unlimited number of sellers and categories;
- Avoid fixed subscription fees for admins, sellers, or buyers.
Features such as individual producer shops and multilingual support have proven to be especially valuable.
Individual Producer Shop on CS-Cart, as implemented on Wie Gott In Frankreich
“I think I read everything on the subject,” he said. “I chose CS-Cart because you buy the license once, and then you’re free to evolve the platform over time. It offers great scalability.”
Even with no technical background—and self-described “allergy to the world of PCs from Bill Gates”—Stéphane successfully partnered with shopfreaks.com, used the support team of CS-Cart, and got help from AI assistant Grok.
One of the standout experiences was working with the support service. Stéphane shares: “Precise, friendly, and understanding. Every question found an answer — it’s comforting to know someone is there.”
Expansion and Challenges
The only notable roadblock? Initial integration with Stripe. But this was resolved quickly with the help of the support team.
Achievements and Future Plans
Many small producers don’t have the time, budget, or technical know-how to launch a Shopify store or similar. CS-Cart solves this. “They’re happy to have their own storefronts. Most wouldn’t be able to set up a shop otherwise.”, – says the owner.
While specific KPIs are not available now, the entrepreneur noted improvements in:
- Efficiency;
- Seller satisfaction;
- Marketplace scalability.
The entrepreneur sees CS-Cart as a long-term partner in scaling the business:
Advice for New Entrepreneurs
The Wie Gott In Frankreich recommends CS-Cart for marketplace owners who want a feature-rich, customizable solution without recurring fees.
The “Shop Local” feature is increasingly popular now. If you face the similar challenges with no tech background, but eager to build your own local farm food marketplace, feel free to book a free personal consultation to give a chance to your online venture!
Gayane is a passionate eCommerce expert with over 10 years in the industry. Her extensive experience includes marketplace management, digital marketing, and consumer behavior analysis. Dedicated to uncovering the latest eCommerce trends, she ensures her readers are always informed about industry developments. Known for her analytical skills and keen eye for detail, Gayane's articles provide actionable insights that help businesses and consumers navigate the ever-evolving digital commerce landscape.