eCommerce Blog on Running an Online Marketplace

8 Effective Ways How to Increase Sales on your Ecommerce Website

Lauren Bradshaw is a professional creative writer with 15 years of experience in this field. She started the career running her personal blog then moved to academic writing, and now, she is a senior publishing editor at CustomWritings.

Nowadays, more and more entrepreneurs try to promote their business via the Internet. It offers multiple advantages. Billions of people use the global web. Accordingly, an entrepreneur has access to so many potential clients and it won’t take much time. Nonetheless, one should think about how to advertise his/her product or service(s) properly. Many startups failed miserably during a month or less because the campaign was planned poorly. If you want to succeed you should know how to increase sales on your ecommerce website.

This guide offers 8 great suggestions, which will surely help to increase the number of ecommerce sales to its maximum. Consider the next points:

Point #1. Email Marketing

One of the most effective ways to increase sales on any website is to use email marketing. Create a concrete email list that works for you and earn a lot. It sounds pretty simple. However, there is actually nothing complicated about it.

You may use different ways to get dependable results. For instance, you may use direct email promotions, free report deliveries, driving traffic back to the site and so on. Choose the most suitable one. How to define it? It should work. It’s quite simple.

One of the methods is to use a squeeze page. It’s a miniature of the normal-sized page with a call to action. Of course, it should call visitors to sign up to your email list. A single email can easily bring thousands of visitors. Anybody can do that and the whole thing may function automatically.

Point #2. Affiliate Promotion

Another good option is to promote products as an affiliate. This method is considered as one of the most effective if you combine it with email marketing. On average, websites earn 30% of their income thanks to this method.

Your website will receive a certain commission when users buy some products/services. You should pick a good affiliate program that can successfully promote your business. If you don’t have a proper program, type the following combination “affiliate program +Google search”. Study available options and choose the most effective.

Point #3. Advertising Space Selling

You may sell advertising space. It’s another popular method. Place ads of other sellers on your resource. You can earn money in different ways. Thus, your income may increase when people click on the ads or simply review them.

This method guarantees income. You won’t spend too much. It saves precious time and provides a stable connection with other entrepreneurs in the chosen industry.

Point #4. Creation of a Job Board

You should try a method of creating job boards. The method works pretty simply. There are people who wish to employ some workers. They need space for advertisement. You should kindly offer your resource. The demand is always big. However, we wish to warn you. It doesn’t work on small resources. Your website should be popular and have thousands of visitors.

Don’t set the expensive price at the beginning. After you gain reputation and popularity, you may gradually increase it. This method adds credibility and you don’t have to do anything. It works for you automatically.

Point #5. Selling Services

Consider the option of selling services. You can create a service e-shop via a shopping cart software such as CS-Cart. Or you can even create a marketplace of services via CS-Cart Multi-Vendor. Add customers’ testimonials and a button for instant purchasing. Offer some popular payment methods for your clients. This method is actually profitable, plainly delivers the main message and doesn’t require great refunds.

Point #6. Affiliate Product Revisions

You may try a method of product reviewing as an affiliate. It’s a pretty effective and reliable way. It requires only some insufficient investments. You’ll definitely return much more if you make your revisions properly.

You can easily use this method. Firstly, select the theme. It may be sports, vehicles, food, entertainment, a healthy lifestyle, software, web designing, etc. Secondly, pay certain taxes to have the right to make your blog revisions. Make sure the reviewed product has an affiliate program. Thirdly, compose detailed and interesting reviews. Of course, you ought to have advanced writing skills.

By the way, you may turn to such companies like CustomWritings that offer writing help. These companies have some certified staff that helps to set a perfect website content in a matter of days and make all the things run smoothly. Here, we come to another benefit—you may review the texts when you need to fill new pages and complete them on your own.

Point #7. Hosting Webinars

You may conduct a webinar and sell something with their help. Choose a theme and give a free webinar. Replay it at least once a week. Within time, sell it in the form of series. Divide it into 3, 4 or more parts. Thus, you make a good advertisement for your product that can be afterward sold. Such webinars are well paid and provide you with a connection with your readers.

Point #8. Writing Tutorials

Finally, write tutorials. Promote the product you wish to sell. Explain how to use it and clarify its advantages. This should be done in the form of a tutorial. It increases income, is relevant for search engines, can be used for a long period of time, and quickly produces results.

Of course, the number of ways to promote your service or item is quite large. You can try pop-ups too. An advertisement jumps up on the screen when a user visits your page. Mind that many people hate when pop-ups appear in another window of the browser. We can bet you hate them too. In order to avoid hatred and nervousness of your visitors, use popups as a part of your webpage. It should be small and appear in a corner of the screen. Thus, it won’t distract attention. In the meanwhile, people will definitely notice that something colorful jumps to the screen and you’ll read that.

When choosing a method, you have to consider all the essentials such as the target audience, the region, and a lot of other points that can influence the client. Paying enough attention to them, you are more likely to create an advertisement that will sell your product to the fullest. Good luck!

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