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Day by day our life is becoming busier and so hardly can manage any time for shopping going to any shop or market physically. In such a situation, E-commerce sales can be a great source of redemption that presents us with the desired products even without requiring us to waste valuable time and patience. But, it is an unfortunate matter that eCommerce sales are still an unknown or slightly known fact to a majority of people.
To make your business more known and conventional, Instagram like social site can be a great platform. The reason is- there are lots of people on this single site who can easily or subconsciously get acquainted or even attached to the eCommerce sales. Most interestingly, it will cost very less to the eCommerce distributors. Therefore, in this article, we have shared 7 Instagram marketing tips for you to increase your e-commerce sales.
1. Create a Model for Your Customers
Practically it is impossible for you to stalk each and every probable customer and to pinpoint him or her to anyone who has already bought anything from you.
Here the user-generated content functions well. Make the distribution of the user-generated content an integral part of the Instagram marketing approach. This will shout-out to the customers who have shared the photo and the post will work as social evidence to others regarding the quality of your products.
2. Conduct Interesting Contests
A proverb says that engagement is fundamental to digital achievement. Thus, in lieu of simply making repeated attempt to nourish the target viewers with your posts, which basically endorse your goods, try to put concentration on making a strong engagement campaign. Running or conducting giveaways or contests is considered the most prevalent and operational one.
For example, you may arrange a campaign of Exit Bee to encourage the visitors to take part in a giveaway.
3. Create an Impressive Theme
If you get one person to notice one of your posts, it is similar to get him to notice your whole feed. On Instagram, a user scrolls typically through your newsfeed to find the offers you made, and this is the place where you can attract his sight.
So, create a theme on the feed, which is utterly pertinent to your goods and presents those in the best way. It is a fantastic method to rouse the users’ interest.
4. Concentrate on Creating a Community
It does not matter for which types of products you are promoting on Instagram if you do not have a large community on Instagram of your own. You should build such a campaign that can inspire your marked spectators to initiate using a hashtag for a particular brand. You can start the movement with your present customers and request them so that they can share their buying with others.
5. Make a Partnership with Other Influencers or Brands
In order to reach the maximum amount of your target viewers, you must adopt each and every probable technique. Such a great trick is making a partnership with any other brands that also have great value to the audience. The trick works whenever your influential partner will share any of your products on its feed. The followers of the partner and your own both will feel more inspired and secured to buy your products.
6. Directly Message Your Audience
Instagram has an excellent feature that allows you to message your followers. So, from onwards, don’t feel shy to take advantage of this feature. Simply message your followers describing the arrival of new products, their features, and necessity. You can also tell them about your goods’ discount.
7. Make Interaction With The Audience
Harry Langston, a marketing expert at EssayOnTime, says, “Don’t feel tired or hesitated to join with your audience through live conversation chat. Through the chat, you should satisfy them with proper clarification of their questions.” Moreover, you should create a few common hashtags and keywords related to your business.
In the end, we recommend you to be frank and responsive to the audience to keep them satisfied. Be energetic enough to create new posts and share them. Make the best use of each feature of Instagram. This is how you can double or threefold your E-commerce sales through the augmentation of the customers.
Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.