|Darren has an MBA in Internet Marketing, but hangs his hat on 10+ years of experience in the trenches. Follow him on Twitter to learn ecommerce.|
Your design is the first thing online shoppers see when they get into your ecommerce site.
If you want to have everything on one page and stick to a hodgepodge design, visitors may leave, and you’ll hit a brick wall before you start moving. Your web page should create a great impression, making them take in the information you want to pass and make a purchase.
Also, as online shopping grows, customers expectations for website design and selling increases as well. Being aware of trends puts you on level ground. Without further ado, these are the ecommerce design trends for 2022 that you need to know.
1. Video Content Remains Amazing
Many online retailers swear that videos increase conversion rates by 46%. A resourceful video is one significant recipe for epic content marketing; they make customers hungry for more. If a drop shipper was to create a relevant video not found elsewhere, their chances increases – same thing for other types of ecommerce business.
Two ways video will trend in 2022 are in the hero section and product pages to transform product benefits. Other places you’ll see video is in live chat and category pages. Live chat has increased conversions 10X.
2. Isometric Design Taking Over Flat Designs
Landing page images are moving away from the strict flat design. More web designers are adding elements to bring in the sense of depth, realism, and dimension that customers love, thus making isometric designs take over the design field.
Not sure what isometric design is? Check the image below:
3. Minimalism and White Space Everywhere
You can use minimalism to amp user experience; the fewer the content on a design, the less distracted your audience is and the less they have to think. Essentially, it provides a simple interface that makes your points of interests leap out and your site amazing.
Little wonder, minimalism will trend. Get ready for translucent buttons as against the widespread contrasting and bright colored buttons. Nevertheless, don’t make your web designer copy this without checking to see your audience loves it.
4. Product Landing Pages That Tell An In-depth Story
Ecommerce websites are choosing full layout product landing pages that tell a more extensive story with a combination of sleek photography and copy over the regular product page. It’s highly effective because it’s one full page highly geared at conversion. Apple and Bellroy are two excellent examples of brands working it.
5. Fixed Navigation Menus
Fixed navigation menus are not new, but they will undergo big changes in 2022. To start with, the hamburger menu is fading out in exchange for fixed tab-based menus—Just like Spotify’s mobile update.
For desktop, the ecommerce design trend is horizontal static menus that either fade or change a bit as you go down the page. Watch out for feature-rich drop-downs in those menus.
6. Gradients Over Flat Colors
Gradient will trend as a natural element of design. When used right, it adds more realism, guides visitors towards the exact action you wants, create a mood and adds depth. When wrong, the design looks like a distracting rainbow.
Take notes from Instagram and DropBox on how they use gradients in branding and digital marketing to create bold statements and channel user emotions.
7. Augmented Reality Helps Customers Make Decisions
Will this table go with my sofa? Will that hat fit my shoes?
The whole question of compatibility, the need for a product, and more will solve itself with augmented reality (AR) in 2022 as customers bring products into their lives without having to make a purchase first. This is life-changing, and you shouldn’t ignore it. 40% of customers would pay more for a product they try out with AR.
To get successful with AR, don’t turn it into a clear promotional trick. Instead, add value and enhanced experience; you can tap inspiration from Ikea.
Get ready for surprises and ingenuity as these ecommerce design trends for 2022 sweep in. Not just only on commerce websites, but also social media as natural looking photos and custom illustrations take over stock photos. The last year of the decade hasn’t happened yet, so there is plenty of time to take advantage of this in creating a user-friendly and seamless shopping experience to dominate your market.
- Yan Anderson is the Social Relations and Content Manager at CS-Cart. He's passionate about creating content that explains complicated things in simple terms. Yan loves writing and making videos about the ecommerce industry and technology trends. He manages this blog as an editor.