As consumer expectations grow fast, digital store owners must adapt to the latest UX trends in eCommerce. This is the only way to make online platforms more interactive and engaging.
The mobile-first approach has changed the way people shop online. AI and AR-based technologies let buyers experience a real-life purchasing journey right from their smartphones. New UX trends shape the entire eCommerce industry and offer sellers new ways to interact with the target audience.
CS-Cart also follows these trends to let our users stand out from competitors. We constantly update our App Market with new add-ons and themes that help you improve customer experience and drive conversions.
Below, we will briefly pinpoint actual eCommerce UX trends and highlight CS-Cart add-ons to integrate these trends to your online business.
1. AI-Driven Experiences
AI technologies have changed the way digital shops communicate with users. AI-based models deliver a more personalized purchasing experience. These models learn users’ behavior and buying habits to predict their preferences.
Business owners can offer customizable recommendations or create goods compilations in real time. Online shopping assistants and chatbots ensure a more user-friendly and custom-tailored shopping journey. It leads to higher conversions.
AI-powered systems can also enhance search functionality, allowing users to find exactly what they need quickly.
Real-life implementation: Amazon has been actively using AI to improve customer experience. For example, they use generative AI to make product pages more compelling and engaging, and summarize product reviews to let customers choose the right product easier and faster.
What CS-Cart Has to Offer: ChatGPT AI—Automated Content Generator
The ChatGPT add-on by Pinta Webware helps entrepreneurs quickly create unique and SEO-optimized content for product descriptions, blog posts, articles, marketing materials, and promotion campaigns.
ChatGPT integrated in CS-Cart
ChatGPT relies on powerful language processing capabilities. All you need is to provide a general concept. The system will automatically generate new texts in seconds. It saves time and effort letting you focus on key business objectives.
What you can do with ChatGPT AI:
- generate descriptions for products and categories, blog posts, articles, and more based on your prompts;
- create unique and SEO-optimized content for higher ranking and better shop visibility.
Worth mentioning add-ons that allow for chatting with ChatGPT in the admin panel:
- ChatGPT AI Assistant by Ecarter Technologies Pvt Ltd
- AI Assistant Chat GPT on admin panel by CS-Commerce Software Solutions
2. AR/VR Visualization
AR and VR are changing how customers view and interact with products online. Robust technologies make online shopping more immersive. The idea is to let shoppers visualize products in their own space. In simpler words, they can remotely touch and feel the product. This reduces the uncertainty customers feel when buying online.
According to XR Today, 57% of customers are more likely to buy from brands using AR in their shopping. Customers using AR also spend 20.7% more time and view 1.28 times more products. Also, 92% of Gen Z consumers want to use AR tools for e-commerce, showing its strong appeal to tech-savvy youth.
Real-life implementation: Brands like Burrow and IKEA have successfully implemented AR in eCommerce. Burrow’s AR app lets customers customize and visualize true-to-scale 3D models of sofas in their own living rooms. IKEA, a pioneer in AR, integrated the technology into their mobile app, allowing shoppers to see how furniture would look in their space before buying.
What CS-Cart Has to Offer: 3D Viewer Using AR—Virtually Puts Products to Your Space
The 3D Viewer with Augmented Reality add-on for CS-Cart lets customers view products in 3D and place them in their real environment using AR. This interactive experience helps shoppers visualize items in their space, boosting confidence in their purchase decisions.
AR visualization of furniture with the add-on by Webkul
The add-on can reduce return rates, increase engagement, and set your store apart by offering a cutting-edge shopping experience that keeps customers coming back.
3. Microinteractions for Better Engagement
Small animations add some thrill to the shopping journey. Imagine design elements that respond to your every move. This is how sellers get a chance to create a more interactive and dynamic user experience.
Let’s say, a user clicks on a button to add a product to the cart or checkout. This is when all the magic happens. Animations provide immediate feedback. Plus, it helps to create a more intuitive shopping experience, adding a pinch of entertainment.
Beware: A 2023 survey found that 75% of consumers find unnecessary or overly complicated micro-interactions annoying and frustrating. So, don’t use excessive animations or complex interactions to avoid pushing your customers away.
What CS-Cart Has to Offer: Animated Blocks—Delivers 75 Different Block Animations
With this Animated blocks add-on, you can make your shop more interactive and dynamic. Users will appreciate animated elements on your website. Feel free to use it with different website elements, banners, product scrollers, and more.
Animated blocks in CS-Cart
What you can do with Animated Blocks:
- Select from 75 block animations to make your shop look more dynamic
- Simply manage animations and set time parameters
- Customize effects and make them react to scrolling
4. 3D Product Exploration
3D elements make product pages more engaging. 3D imaging allows users to explore products from different angles, providing a more complete view than standard photos. This interactive experience helps users understand the product better.
3D elements help business owners increase conversion rates by 94%. Ignoring this trend risks losing business to competitors. On the contrary, competitors will keep delivering a richer shopping experience.
3D product view in Puma store
What CS-Cart Has to Offer: 360 Product Viewer—Turns Static Images into 3D Product Models
The 360 Product Viewer add-on helps you create a more engaging storefront with 3D product models. Your clients can virtually “touch and feel” the product. It results in better decision-making and increases conversion rates.
3D product viewer in CS-Cart
What you can do with 360 Product Viewer:
- Visualize static product images in 3D for better engagement
- Upload an unlimited number of images and customize the frame rate
- Rearrange the image order with an intuitive drag-and-drop feature
- Add 3D views to the shopping cart of the pop-up window
5. Personalization
Personalization remains a crucial UX trend in eCommerce. It should go far beyond showing products users viewed recently. It should involve adaptive personalization systems that can transform the entire shopping experience based on user behavior, preferences, or location.
Blended with AI-driven models, personalization turns into a powerful tool that makes it simpler and faster in terms of product browsing, filtering, navigation, and checking out.
Cold-hearted stats: Nearly 90% of consumers say eCommerce personalization influences their decisions, and the same percentage of marketers report that it has increased their revenue.
What CS-Cart Has to Offer: Advanced Wish List—Helps Clients Create Personalized Product Lists
The Wish List add-on increases the level of personalization you deliver to customers. Guests can create individual product lists depending on their preferences.
Wish lists customization
The add-on lets customers organize products into groups, take notes, and share their lists via email or with friends. Store admins can view all wish list details, including user info, product groups, and notes to send email reminders to clients with a click.
You can design your wish list by adding a personal touch to stand out or select a ready-to-use wish list format.
What you can do with a Wish List:
- Allow guests to add items to their wish lists, offering convenience and personalization
- Show or hide wish list tips, helping users engage more effectively with your products
- Choose from various wish list formats, including button designs and list design, for a fully customized experience
- Let users choose between GRID and LIST views for their wish lists, offering flexibility to match their browsing preferences
The Bottom Line
Even small UX improvements can make your store stand out. Today’s shoppers have diverse needs, and staying up-to-date with trends is key to meeting their expectations.
With CS-Cart add-ons, you can enhance your store with personalized, engaging experiences. Explore the App Market for over 1,600 solutions to take your digital shop to the next level: