4 Common Ecommerce Marketing Myths (and Realities)
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Kate Lynch is a business and marketing blogger who spends his entire day writing quality blogs. He is a passionate reader and loves to share quality content prevalent on the web with his friends and followers and keeping a keen eye on the latest trends and news in those industries. |
Quick question for you: Have you ever come across articles that talk about how ecommerce marketing is causing the downfall of brick and mortar stores?
I am sure the answer is a resounding yes.
What if I tell you that is nothing but a myth?
It is important to know that everything on the internet is not a gospel truth—a lot of these claims are based on the latest grapevines. And the internet is inundated with a lot of ecommerce marketing myths, which makes it hard to tell apart a proven fact from a myth.
But fret not! Today, we will help you debunk some common ecommerce marketing myths and and make you aware of the real facts to counter those myths.
So what myths of e commerce are the most common among entrepreneurs? Let’s get started!
Myth #1: Customers have unrealistic expectations about the cost of the product
Reality: It is often believed that the lower your prices are, the better chance you will have to sell your product. However, this statement is slightly off the mark. This is one of the pretty new marketing realities.
The cost of the product is surely a determinant factor—there are no two ways about it. That said, the decision to buy or not to buy a product doesn’t solely depend on the cost. In fact, nothing can be farther from the truth.
And if we dig a little deeper, we can see that the businesses fail to maintain a balance between the quality of the product and its cost. Customers are actually ready to pay more for a great product.
Let’s have a look at the factors that customers consider before making the final purchase:
- Is the brand credible?
- How is their customer support?
- How is the website?
- Ease of shopping
- Reviews and testimonials
And so on and so forth…
So, don’t fall prey to this price leader approach. Instead, work on the quality of your product, customer service, and so forth.
Myth #2: Signup forms are annoying
Reality: This is another rife misconception in the ecommerce arena—many salespeople believe that signup forms are annoying. One of the most popular marketing myths, too.
However, what they overlook is that the forms are not annoying, but asking for too much unnecessary information is what annoys the prospects.
According to a research report by Omnisend, if you want higher conversion rates (10% on average), ask for up to 3 pieces of information on your signup forms.
What does this statistic suggest?
It’s quite simple actually! It’s not signup forms that are annoying, but the ones with redundant questions are.
Myth #3: Revenue is the most important KPI
Reality: There’s no denying that revenue generation is the final aim for any ecommerce business or any traditional business for that matter.
But to say that it is the most important metric is absurd.
There are several other KPIs that show a larger picture of your ecommerce business. For instance, paying attention to metrics like conversion rate, click through rate, and more will show you exactly how your target audience is responding to your brand and how well you are faring against the total efforts you are putting in.
However, if you are overlooking all these insights in favor of revenue generation, then it doesn’t take a genius to tell that you are missing out on a lot.
Myth #4: Content Marketing is not suited to certain types of ecommerce businesses
Reality: Over the years, I have heard a lot of people say that content marketing is not for everyone.
But don’t you think how absurd this myth actually is?
To clarify, any type of ecommerce business can leverage content marketing to boost their growth. After all, any business is capable of creating good content. And at the end of the day, content marketing is nothing but a way of attracting your target audience using storytelling.
With a few content marketing tricks up your sleeve, you can actually do wonders for your ecommerce business.
Have a look at how CS-Cart perfectly sums up a concise yet effective content marketing strategies for ecommerce businesses:
Don’t get swept away by such myths, instead, try out these content marketing strategies to scale your growth.
Conclusion
These were some of the myths about digital marketing and ecommerce marketing myths that were waiting to be debunked. To conclude, it is never a good idea to trust any broad-brush ecommerce marketing trends without analyzing the real situation.
More useful eCommerce articles and infographics are coming your way. Follow CS-Cart on Facebook and Twitter not to miss them!
Yan Anderson is the Head of Content Marketing at CS-Cart with over 10 years of experience in the eCommerce industry. He's passionate about explaining complicated things in simple terms. Yan has expertise in building, running and growing eCommerce marketplaces. He loves to educate people about best practices, new technologies, and trends in the global eCommerce industry.