Can you believe it’s already been a year since we posted our blog on the marketing trends to watch in 2019? The world has changed so much since then and there are now a number of new marketing trends to look out for next year.
Thanks to the continual rise of technology and the internet, marketing trends are now evolving at such a rapid pace it can be difficult to keep up. Marketing and advertising are ever-changing industries after all so, in order to stay successful, you have to stay on top of the latest trends and move with the time.
There’s already a lot of business-related hearsay out there regarding what will and won’t happen in 2020, so it can be difficult knowing what to believe. Fortunately, we’re here to help. In this article, we take an in-depth look at the key marketing trends expected to come next year.
1. SEO Reigns Supreme
With the world becoming more and more interconnected, the internet is continuously growing. Coupled with that growth will see SEO continue to reign supreme; without having an effective online marketing strategy in place, websites and businesses simply won’t be able to survive.
People rely on reviews nowadays to ascertain whether a company is worth buying from or not. Word of mouth only gets you so far in today’s world so, if customers can’t find online testimonials to prove your level of service, they’ll probably be slightly put off. Ease is also an absolute must—there are numerous examples showcasing how businesses can become so much more profitable when optimizing their systems and making it easy to use their website. Golf Swing Systems, for instance, optimized their website to include a range of smart delivery options for their customers, and have seen a huge increase in their conversion rates.
2. Utilize Email Marketing
While on the subject of online marketing, email marketing is another approach that won’t go away. Even though many supposed marketing ‘experts’ have predicted its death multiple times over the years, it still delivers.
The customer response to email marketing speaks volumes after all: according to research, 73% of people would rather receive an email from a brand they trust over a different form of communication.
While I’m not saying it should be your sole choice of marketing tactic, don’t always believe the experts when they tell you it’s dying off. Depending on the type of business you run, email marketing could be one of the most effective tactics you can use, but should always be used alongside other approaches as well.
3. Keep Content Fresh
If you run a blog, you will understand already how important it is to ensure its consistently kept fresh. People like to keep up to date with the latest news and developments so, if your posts are years or months out of date, they’ll hold much less relevance.
However, that’s not to say they’re useless. Repurposing your existing content can be a highly effective way of killing two birds with one stone: keeping content up to date and ensuring it’s seen by the masses.
Say you run an online shoe store, for instance, and you have a high performing blog post about the ’10 Best Men’s Trainers Under £100’. By repurposing the content, whether it be through a video, podcast or series of social media posts, you can keep the topic relevant and in people’s minds.
4. Open Up
Today’s customers enjoy getting to know a company and building up a relationship with them. Like I’ve mentioned already, trust is key when it comes to being successful; the more dependable you can come across to a customer, the more likely they’ll be to buy from/work with you.
One of the easiest ways of building this level of trust comes through simply having a brand story available that’s unique to your business. This doesn’t need to be overly long or complicated—it simply needs to relate to who your company is and what you are about. What are your brand values? Are you sustainable? How long have you been up and running?
Users are very interested in finding out this kind of content and often use it as a basis to decide whether to buy from/work with a company or not.
5. Embrace Technology
In recent years, technology like virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) have all exploded in popularity, particularly within advertising and marketing channels.
Many major companies are already making use of AR, for example. This includes the Swedish flatpack maestros IKEA who currently have an app available allowing users to visualize how a piece of furniture would look in their home before making a purchase. Adidas have followed suit as well, enabling customers to see how particular shoes or accessories will look prior to buying.
AI looks set to revolutionize marketing over the coming decade as well. Devices that utilize Alexa, Siri and Google Assistant are already growing in popularity and, as time goes on, this technology will only carry on getting more and more powerful.
6. Get Personal
According to experts, 2020 is set to become the year of personalized marketing. Traditional advertising methods are no longer working in the same way they used to, with consumers more adept at tuning out generic adverts that have no real connection to them.
In order to target consumers effectively, marketing techniques will, therefore, need to get personal. This follows on from a recent survey of over 1,000 consumers, where more than 80% of people admitted they’d give their business to companies that offered a personalized experience, such as a custom discount, offer or email.
|Chester Avey has over a decade of experience in business growth management and cyber security. He enjoys sharing his knowledge with other like-minded professionals through his writing. Find out what else Chester has been up to on Twitter: @Chester15611376.|