As the year is about to close, it’s high time for you to start planning for 2020, especially if you are running your own business. The earlier you strategize for your business, the bigger the legroom you would have for adjustments and improvements.
The final quarter of the year is the opportunity to brainstorm innovations that can help your brand improve its reputation, especially in the online spectrum. In the fast-paced world of the internet, it’s important to come up with ways in order to promote your business and local audiences. And one way to do that is to amplify your business’ local SEO.
What is local SEO?
Local SEO is a search engine optimization strategy that focuses on optimizing a website’s relevance in a certain location. Meaning, if your business has a physical store the users can visit, then this can be a part of your business strategy for 2020.
The answer is the Internet
Customers, when they are looking for a certain product or service, often rely on the internet for answers. According to Inquirer, Filipinos spend 10 hours daily surfing online. Compared to the worldwide average of almost 7 hours, we spend 43% more than any other country in the world. It’s safe to say that Filipinos are highly dependent on the internet. Which only means that your local search ranking is necessary.
Is local SEO for your business?
Local SEO is often associated with the top searched “near me” keyword in search engines. If that phrase is read by the search engine, there’s a trigger of urgency. There are thousands of “near me” searches across the internet
In the United States, “restaurants near me” is one of the top 100 keyword searches for October 2019. And according to research, 34% of “near me” searches done via desktop or smartphone result in a physical store visit. So, if your business happens to have a physical store, then it’s very important for you to ramp up your local SEO strategies to keep up with the game
If you want your website to be on top of the “near me” search results, then focusing on this strategy can help boost your rankings online. Here’s how you can amplify your business’ local SEO.
1. Localize your website
In localizing your website, you would need to have a specific business address (from building name to country) implanted on your website. And this isn’t just in the “About” page of your site, your business address should be naturally placed throughout the website. This can be done by strategizing your keywords in your content marketing plans.
2. Own that Google My Business listing
Considering that many users use Google as their search engine. Claiming your Google My Business page is one of the most important steps in amplifying your local SEO rankings.
3. Prioritize voice search
The use of voice search is seen to be rampant in the coming years. It’s only necessary for your local SEO to optimize for both keyword and voice searches. Keep in mind that online users use a more conversational tone, and long-tail keywords when using voice search versus keyword search. Most voice searches need specific information. So your business hours, address, and company name should be readily available.
4. Establish content in your website
Going back to strategizing content so that your business name and address can be naturally found within the website, this can be done by creating content articles based on local news stories or events near you. If your business has multiple locations, prioritize local content on the locations you serve.
5. Localize your title tags
In order for your content articles to rank in local searches, you should be able to use local keywords in your title tags. Localized title tags can help trigger search engines that a certain page of your website is directly tied to a certain location.
6. Online reviews matter
Although it’s one of the hardest forms of content to get online, customer reviews are essential in building your local SEO rankings. Customer reviews are a great deal when it comes to influencing other consumers’ decisions. It can also help boost your business reputation in the online world. Customers can leave their reviews via your business social media page, email reviews, and through your Google MyBusiness page.
7. All-in-one “About” page
Your website’s about page is just as essential as your homepage. The “About” page is more than just your company profile and your mission-vision. All essential information should be there, like the business’ NAP or Name, Address and Phone number, as well as the store hours (if needed). And for best results, consider adding a Google Maps toggle on your website.
8. A mobile-friendly website is a need
Let’s face it, in today’s digital scheme, everything can be accessed in the palm of our hands through smartphones. A mobile-friendly website works great with amplifying your SEO rankings. It’s important to keep an eye on your website’s loading time, as well as the UI and UX of your website.
9. NAP consistency
It’s one thing to strategically place your NAPs (name, address and phone number) throughout the website, either through organic content or in the “About” Page. But it’s a whole other thing to keep the information consistent, not just on your website but on external pages as well. There are online tools available that can help you check the consistency of your NAPs.
10. Take advantage of social media
It’s no doubt that social media plays an important role in brand reputation and presence in the digital world. Having social media pages gives you the opportunity to promote your curated content and gain bigger exposure. It’s also a way to communicate with your customers’ inquiries and allow them to review your product.
Local SEO is a complicated strategy to get into, as it is constantly changing and it takes time to master. But with persistence and constant practice, you’ll be able to get the hang of local SEO to boost your business rankings for next year.