Edding-Shop sells office equipment like pencils, spray-cans, and markers for professional usage. Their b2b clients are mainly small and medium-sized enterprises but they also have some large clients such as KLM Royal Dutch Airlines. Edding-Shop b2b ecommerce company covers the Netherlands, Belgium, and Luxembourg.
1999year of establishment
1 000original Edding products
The company has been working since 1999. First, they only worked in the B2C segment but in 2002 they also created a B2B ecommerce website, which is now edding-shop.nl.
“We were already active in retail and adopted the online channel for sales, service, and marketing. In 2002, we changed to an omnichannel business approach and expanded our B2C model by adopting B2B. In 2005, we started separate B2B and B2C webshops to facilitate our customers in the best possible way.”
The company started its B2C store on CS-Cart. They checked Magento, WooCommerce, Prestashop, Shopify, and several other off-the-shelf platforms. The important features for them were: 1. Central stock keeping for B2C and B2B business, 2. Bulk discount capabilities, 3. Single back-end system with capabilities for multiple storefronts. CS-Cart b2b ecommerce platform met almost all the requirements. When the time for B2B came, the platform choice was obvious.
“Since the beginning, we were using the CS-Cart ecommerce platform for our B2C business and to keep the ease of operation, limited education needs for employees, and one central stock keeping, we continued using the CS-Cart platform for both our B2C business and B2B business.”